Shruti Sancheti built her label by resolutely working to revive Indian weaves—without sacrificing modern design for sustainability. "I have been mesmerised by the restrained opulence of diverse handwoven textiles from a young age and ever since these weaves shaped my design sensibility. I also feel that India is one of the few countries which has retained its weaving tradition and today the world is looking towards our nation, so it is imperative that we showcase our legacy of weaves and textiles" she mentioned to me sometime back.
For Spring Summer 2018 Shruti added a bohemian discipline to her signature style. Inspired by the summer romance with floral euphoria, the designer deftly blended knits, silk, tulle, mul and linen with a European sensibility—not an easy feat to accomplish. Yet given her expertise it was a perfect merger of aesthetic and inspiration. There was an elegance and hauteur in the floral print narrative on base fabrics that were crafted into tiered maxis, prairie dresses, tea dresses, palazzo pants, folk robes, belted shirt dresses layered with trench coats and lightweight jackets—all embellished with old school embroidery techniques to create embroidered patchwork and intricate filigree appliqués. Traditional romantic details such as riveting and lace, handcrafted bows and waterfall ruffles completed the look.
— JASMEEN DUGAL