Shruti Sancheti built her label by resolutely working to revive traditional weaves sourced directly from weavers—without sacrificing style for sustainability. I've always admired how she employs those whose handwork is native to the region; she has worked with Weaver's Centre in Nagpur and Indrayani Weaver Center to revive the region's weaves and for Amazon India Fashion Week she, along with three designers, designed a line in collaboration with Jharcraft — a Govt of Jharkhand undertaking to create sustainable livelihood in rural regions. 

'The Tribe By Shruti Sancheti' was a testament to the exceptional beauty of the states's artisanal textile — Tussar. Without veering into costume, there was an elegance and hauteur in the base fabric teamed with mulberry silk, eri silk and spun cotton. Her commitment to reviving the art of indigenous weaving coupled with her creativity to push the design envelope showed us once again that she's about more than just pretty garments; in this case, layered dhoti pants, jumpsuit with trail skirt, gypsy skirts, oversize crop tops, trench coats and capes—intricately embroidered with Kantha stitches. What she achieved here was luxurious separates that are globally relevant while conserving the state's textile heritage—a seamless merger of rural and modern India.

— JASMEEN DUGAL