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MASABA
Runway Report
 

There's been a great deal of soul-searching among designers lately as the answer no longer lies singularly in profit margins but a sense of freedom and creativity that connects with people who wear modern classics. 'Maybelline Presents Masaba' at Amazon India Fashion Week SS17 with a paean to all of those things.

 

The charming designer opened the showcase with a bang! Live jazz at a makeshift New York sidewalk prepared us for 'Cocktail Hour' inspired by confident, stylish well-travelled women in the Big Apple. Nimbly fusing the overhead theme of India Modern Festive with a New York vibe threaded with a palate reflecting Maybelline's Vivid Matte Lipsticks, the hi-energy showcase was young, stylish and experimental. Masaba kept the upbeat feel on and off the catwalk as models showcased kurtis with bell-bottom pants, saris with key-hole shirts, kaftans, minis, crops, deconstructed long skirts and ephemereal dresses that moved fluidly around the body. 

 

This young designer doesn't need to tweak her aesthetic—she's earning accolades since her debut—and she's smart to incorporate fresh ideas each season, this one being no exception! To believe instinctively in what you are doing and to engage with people on that level translates to a compatibility of business and fashion and judging by everyone crowding her with pre-orders this one is a sell-out!

— JASMEEN DUGAL

 
 
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Other Shows by this Designer
MASABA - Autumn Festive 2010 MASABA - WINTER FESTIVE 2014
MASABA - Summer Resort 2011 MASABA - Summer Resort 2012
MASABA - SPRING RESORT 2013 MASABA - SPRING SUMMER 2014
MASABA - SPRING SUMMER 2015  
Kimaya Jewellery