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Indian Designers

Nagpur-based designer Shruti Sancheti built her label by resolutely working to revive traditional Indian weaves—without sacrificing sexiness for sustainability. She has worked with Weaver's Centre in Nagpur (under Ministry of Textiles) and sources directly from the weavers of Vidharbha in the eastern region of Maharashtra. Currently she is working with Indrayani Weaver Center (Maharashtra Weaving Board) to revive the weaves specific to the region and is designing a collection inspired by 'The Swadeshi Movement' which attempted to revive the indigenous handloom industry.

This is just the tip of the design berg... on graduating in History Honours she switched tracks and learnt the craft of tailoring with Advance Diploma in Fashion Design from JD Institute of Fashion which she followed up with a Diploma in Textile Design at INIFD (where she stood first) and Jewellery Design from JD Institute of Fashion. It was time to switch tracks again so she joined the faculty of INIFD as Head of Designing. Currently she is Lecturer in Masters of Fashion Design at LAD College. All of this in addition to being a columnist with The Hitvada and The Lokmat Times! After a successful tenure as an educationist she launched her own ready-to-wear label 'Pinnacle by Shruti Sancheti' in 2009 which plays to timeless romance but keeps an eye on wearability—at competitive prices. So it's no wonder Shruti's showcase at Lakme Fashion Week for three consecutive seasons and Hong Kong Fashion Week Autumn Winter 2012 as International Emerging Designer won her an A-list clientele including Shaina NC and Juhi Chawla.. Zareen Khan and Nitin Gadkari who view 'Pinnacle by Shruti Sancheti' as the go-to label for ready-to-wear with an edge.

An admirer of her collections I called her this afternoon as I was sure she'd be working on something distinctive... sure enough Shruti Sancheti is crafting her next collection from 'ahimsa silk'. ''This is a genuine handloom product made from Ahimsa Mulberry Silk Yarn. There is no killing of pupa in the drawing of yarn as is done in the standard silk where 1000+ silk worms are killed to form one meter of silk cloth. This yarn is made from mulberry cocoons after the worms or moths have developed and flown away. This collection is for people who are concerned about our environment. I wish the message underlining the collection reaches out to as many people as possible to stop the merciless killing of silk worms in the name of fashion.'' she explains. Respect.


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'Pinnacle By Shruti Sancheti' retails from Aza | Fuel | Evoluzione | Mélange | Mogra | Rudraksh | Atosa | Kimaya | Collage | Ffloio | Aura | Hue | Nautanki | Prana | Vyoum | Red Carpet | Anahita | The Dressing Room | fashionandyou.com | barcode91.com | styletag.com For more information log on to www.pinnaclefashion.in

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