No designer has capitalized on the power of Bollywood quite as thoroughly as Manish Malhotra. This Mumbai-based couturier came into the public eye when he branched into costume designing… and received 34 awards notable ones being the Filmfare Costume Award for 'Rangeela', Showtime Opinion Poll Award for 'Raja Hindustani', Siemen's Viewer's Choice Award for 'Dil Toh Pagal Hai', Lux-Zee Cine Award for 'Kuch Kuch Hota Hai' and IIFA Award for 'Kabhi Khushi Kabhi Gham', 'Kal Ho Na Ho' and 'Om Shanti Om'.

His reputation came to rest less on power suits and more on the shoulders of celebrities who, when asked who they were wearing to the awards, answered haughtily: "Manish Malhotra"—Shilpa Shetty, Bipasha Basu and Urmila Matondkar to name a few. From American Express, Deutche Bank and HSBC to Kotak Wealth Management, Barclays Bank, Citi Bank and Wizcraft, everything Manish Malhotra touches has an opulent air. His lifestyle [the one he sells as well as the one he lives] is about glamour—Malhotra has been living the jet-set life for years… moving among stars whom he has helped shine brighter—but beneath the enchanting veneer he is a workaholic and perfectionist.

— Explosive Fashion Team