Indian Designers

Alumnus of The London College of Fashion, Farah Sanjana worked with the design house of Vivienne Westwood under Dame Vivienne Westwood and behind the scenes at London Fashion Week for Westwood's Red Label, following which she joined Escada UK as Fashion PR and Elle India as Asst. Fashion Stylist to get a holistic experience of fashion.


In 2011, she debuted in Lakme Fashion Week with 'Collars Galore'. Where, using the collar as a base, she created an androgynous structural collection with exaggerated cuts. The runaway success of the showing was magnified by appreciation of her Resort line, 'The Flamboyance of Flamingos' and red carpet line, 'Chandelier Chic'. Having observed her collections and following an animated conversation, it seems Farah Sanjana is building the foundation of her fashion empire with well defined looks. However, few know about Farah Sanjana's alignment with sustainable fashion— before it became a necessity. ''I began 'Mindful Mondays' and 'Waste-Free Wednesdays' where we look at scraps and raw material collected over the past week and upcycle them to create unique season-less products.


Post- pandemic, she has been actively working on an initiative, 'Saving The Artist' to empower migrant labour, seamstresses, tailors, raw-material suppliers and pattern cutters. ''We have put together a group of fourteen designers in collaboration with NGO Sneha Mumbai to help support families of our workers that need us more than ever right now. We are all selling two of our most popular pieces on social media and eighty per cent of proceeds is sent directly to artists which helps create a trusted channel of direct fund transfers with no middle man. The remaining twenty per cent is shared with the NGO to support their fight against domestic violence and to help run their one-stop shop.''


The way forward? ''Considering social distancing will be the new normal and it's hard to know when customers feel safe to shop, digital platforms and e-commerce is the way forward. However Fashion is an emotion — 'You need to see,touch and feel' the garment especially if it is being designed for a special day. Hence strengthening product quality is essential. but this area has shades of gray and we'll have to wait and watch as the coming months unfold.''