Duo Barkha (graduated from Purdue University and undertook a marketing program at Wharton Business School) and Sonzal (graduated from London College of Fashion and undertook a course in make-up from Central St. Martins) talk about their calling card: MENSWEAR.
“We look at designing menswear as a blank slate. Our overseas travels, spiritual quests, innate nature of letting dance, music, kalaripayyat and yoga affect us positively to be creative all helps to unleash our potential. Thus with genuine creative madness we find designing menswear fun. As women we do know what could look good on one's better half. Thus we chose a niche market of 'menswear': it is exciting, challenging and something which we could innovate on constantly... and we design for men from new born babies to great grandfathers... and this tends to attract a lot of ladies to our outlet to buy garments for their husband, father or brothers!
Men nowadays are more fashion-conscious and want to look well groomed. They like experimenting with cuts and colours. In India the youth love to wear jodhpurs or dhoti pants teamed with funky tees or bandhgalas. Bridegrooms want to compliment their bride and often come to shop with their fiancés, mother or sisters. Asides from our cuts and finishing, our signature dory work is appreciated. Our collections have always been spiritual from Dance of the Warrior and Rock Prince to Illum and Chakshushi to spread positivity to those who wear them!! Being creative and spreading our message of the rich culture of India (dance, crafts and spirituality) through this medium (with a contemporary twist) has always been our goal!
There are three classic trends in menswear. For day, one could wear a plain tee or linen shirt in cool colours with jodhpurs, jersey dhoti pants or coloured denims. Do team them with moccasins! For evening, we would suggest a well-fitted bandhgala or a suit with a bold tie or a cravat. For the workplace, a crisp button-down shirt in colours like white, salmon pink, or blue along with a chic belt and formal trousers, and of course classic shoes, would be perfect. A waist-coat or a sleeveless bandhgala would look youthful and stylish too.
One of the biggest faux pas made by men that we've always noticed are wearing the wrong shoes with a certain look. Shoes are the most integral part of completing a look. Aside from that an awkward trouser-length looks frumpy. A thumb rule for the length is that formal pants should not be longer than the top of one's shoe heel. Jeans could go a bit longer but should not extend past the bottom of the heel! Ill-fitting clothes that are wrinkled too are a complete eye sore!! Do wear clothes that fit right, are ironed and are not too tight, baggy or sag!"
— BARKHA 'N' SONZAL