Anuradha Prasad Dhawan's modernist vision of young design makes her influential in fashion. A success story in chic youthful pret and now couture, the designer harnesses her position as board member of A4A Group of Companies—a corporate with a decade of strong-held verticals in Hospitality | Travel | Concierge | Lifestyle—to define the brand building strategy, market positioning and business plan of her well-received contemporary label Anu PD.
Walk into her store in HKV any time and a hunger for all things cultural is felt. With one foot delicately placed in the corporate world and one firmly planted in design, Anu likes to think of herself as “an entrepreneur by nature and a fashion designer by profession.” Label Anu PD stands for “youth" with a fresh-take on the regular with fun-n-frolic colours and forms! There is a always a deep story behind every collection but what is consistent is Anuradha Prasad Dhawan’s joy of creating and disseminating that joy to the wearer—and its a boon for consumers that each collection is accessorised with bags and clutches and footwear accessories are going to complete the look from Fall 2014-15. “I understand the emotional connection of women getting dressed, what makes them feel good, and what they put on to feel sexy or feel powerful” she muses.
Being a corporate entity in the lifestyle space helps because Label Anu PD gets unstinted marketing support from our other verticals” she tells me. “A4A Group of Companies goes beyond financial help and strategic advancement in that the label grows holistically and gets opportunities of diversification. Its pan-India presence allows our corporate team to reach out to our high-end clients and patrons. It is also a multi-pronged advantage as fashion houses are more open to collaborations.” If I were asked to describe Anu PD in one sentence, I’d say it is a blend of International standard and pure passion—a great mix for the saturated fashion industry.
— JASMEEN DUGAL
Label Anu PD retails from its astore in Hauz Khas Village, New Delhi