After two years of restrictive measures due to the pandemic, Lakmé Fashion Week — jointly organised by Lakmé and RISE Worldwide; and Fashion Design Council of India are set to return to a fully physical, season-fluid edition from 23-27 March 2022, hosted in New Delhi. There's something for everyone — the platform will have two showcase areas for designers; The Showroom will have an on-ground format for buyers in addition to enhanced features in the virtual space; and all shows be live streamed across key OTT platforms.
“The return of physical fashion weeks is a sign of the world returning to normalcy, and we couldn’t be happier. And what better way to kickstart the celebrations than in New Delhi. While technology has helped us negate the distance and bring the world closer, we’re excited to be back in action, in person. We are happy to announce that business is once again on a major upswing as we bring back the physical Showroom and additionally will also have a virtual one to cater to global buyers and help expand our reach. The schedule like previous FDCI x Lakmé Fashion Week season-fluid editions will continue to comprise a mix of designers from both cities, and beyond, explains Sunil Sethi, Chairman, FDCI.
“We are excited to announce the return of FDCI X Lakmé Fashion Week in the form of an on-ground event. While the last two years have challenged all of us to innovate and break past geographical barriers, we understand that the magic of experiencing fashion in person. Digital will continue to play an important role in helping us engage with and reach wider audiences and enhance the physical aspects. We look forward to alternate the fashion weeks between Delhi and Mumbai. This collaborative effort will give the platform and its stakeholders the opportunity to interact with varied audiences, while catering to fashion communities across both hubs,” says Jaspreet Chandok, Head, RISE Fashion and Lifestyle.
In a bid to reinvent the brand image, Victoria's Secret is replacing its iconic "angels" with high-achieving athletes, activists and actors. This week, the company revealed the launch of The VS Collective, a partnership program that will help "shape the future of Victoria's Secret." In a social media post, Victoria's Secret announced, "These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women."
The women who are part of The VS Collective include Priyanka Chopra Jonas, Megan Rapinoe, Adut Akech, Amanda de Cadenet, Eileen Gu, Paloma Elsesser and Valentina Sampaio. While the goal of this new campaign is to reposition the brand image, it is likely to have a far-reaching impact. Despite recent setbacks, Victoria's Secret has over eight hundred retail outlets, online presence and brand recognition worldwide. It can help redefine sexy and empower women. Per Forbes, "Time will tell if Victoria’s Secret will be able to win back the women alienated by their previous ad campaigns. At least the company's efforts are now aligned with the interests of women who seek to be judged by more than their appearance."