Explosivefashion Logo
Latest Fashion News
FASHION NEWS
 
ANITA DONGRE DIVERSIFIES INTO FRAGRANCE

House of Anita Dongre has diversified into fragrances with the launch of perfumes and mists under its 'Global Desi' and 'AND' brands. Created in collaboration with perfumers 'Ajmal and Sons', the collections feature Eau de Parfums and mists. While AND has used botanical motifs, Global Desi uses geometrical patterns and line art in pop colours, in the stylish packaging. The pricing is very reasonable: AND mists are priced at ₹400 for 200ml and perfumes at ₹1,200 for 50ml while The Global Desi mists are priced at ₹350 for 200ml, and perfumes at ₹1,000 for 50ml.

 
TORY BURCH DEBUTS IN INDIA

With more than three hundred stores worldwide, American apparel and accessories brand Tory Burch opened its first store at DLF Emporio Mall, New Delhi on April 8, 2021, in partnership with partnering with Reliance Brands Limited. The boutique marks the continuation of Tory Burch global expansion and gives local access to Indian consumers, many of whom love and buy the brand while travelling overseas.

 
ADITYA BIRLA GROUP ACQUIRES STAKE IN TARUN TAHILIANI

Aditya Birla Fashion and Retail Limited [ABFRL] — which has brands like American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry in its portfolio — recently acquired 51 per cent stake in Sabyasachi for reported INR 398 crore and has now inked a deal with Tarun Tahiliani where it acquired 33 per cent stake in Tahiliani's luxury demi-couture brand for reported INR 67 crore, with an option to increase this shareholding to 51 per cent in the next few years. As part of the deal, ABFRL and Tahiliani will form a new entity and launch a contemporary men's ethnic wear brand in which ABFRL will hold 80 per cent stake. ABFRL has plans to grow Tahiliani's brand into a reported INR 500 crore business over the next five years with 250 stores throughout India.

 
 
Share us on :
Join us on:  
 
explosive fashion