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Scatter My Ashes At Bergdorfs

Fashion Institute dropout, Michael Kors was putting up his latest designs in his store windows on 57th street in the late 1970’s on the morning that would change his life forever. It was on that fateful day, Bergdorf Goodman’s legendary Fashion Director, Dawn Mello happened to pass by and take note of the alluring clothing that he was hanging up. She asked him who designed the clothes and the then young curly-haired Kors replied that they were his. Mello, intrigued by the designs asked him to come show his line to the buyers at Bergdorf’s. Kors did not actually have a complete line at the time he was just making one offs and barely getting by. The designer dashed to put together a line in a matter of days for his appointment with the extremely discerning BG buyers. He wowed them with his sleek modern designs and was quickly picked up by the store. The designer has never looked back.. becoming one of the most successful designers in the world and it all started with a lucky brush with Bergdorf’s.

Secret stories like this one and more including Elizabeth Taylor’s infamous visit to the fur salon in which she requested 200 mink ear muffs to Yoko Ono’s $800,000 fur purchase are revealed in the new film: Scatter My Ashes At Bergdorf’s. The ultra stylish documentary gives a no-holds-barred look into the world of Bergdorf Goodman, the iconic New York department store known for its exclusivity and grandeur. Directed by Matthew Miele, the film is composed of interviews with the biggest names in fashion including Vera Wang, Oscar de la Renta, Giorgio Armani, DVF and more re-counting their own personal anecdotes about the iconic store.
 
The storyline is pieced together with a behind the scenes look into the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture. Bergdorf’s has become the playground for the rich and famous and a beacon for fashion devotees worldwide. We were extremely excited when we received an invite to attend the private screening of the film last week! We loved everything about the movie from the peek into the breathtaking theatrics of putting together the famed holiday windows to the funny insider stories told by our favorite fashion icons. One of the stories that really stuck with us from the film was a tale of a tattered bag lady who walked into Bergdorf’s one day and set her eyes on a fur coat worth over a quarter of a million dollars. Andrew Goodman swept in to help her like he would any other customer and the woman exclaimed she really wanted to buy the coat. The woman started to reach into her bag full of cash, and purchased it completely in cash. She walked out of Bergdorf’s that day with one of the store’s most expensive furs on her back. This interesting anecdote coupled with other fascinating tidbits about the store, the designers and cultural happenings throughout the store’s 111-year existence is almost a lesson in New York’s fashion history.
 
Scatter My Ashes At Bergdorf’s is out in theaters now. You won’t want to miss it! Until then check out the movie’s official website here for exclusive clips and more info!
 
 
 
Millissa Mathai
 
01-JULY-2013
 
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