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IN CONVERSATION WITH YATIN GANDHI

Yatin Gandhi is a fashion show director par excellence, FTV India's first Official Stylist, styled Balaji Teleflims and shot for Panasonic, Dell, Linen Club, Birla Cement and Aditya Birla to name a few. Observing him working hard backstage and at rehearsals, I could see why the shows have a presentation that simply 'wow' an audience. In conversation with one of the Show Directors of Pune Fashion Week.

 

"Despite the fact that a runway show lasts, on an average, for ten minutes, the planning and the hard work leading up to it, starts months in advance. So my role and responsibilities, as Show Director at Pune Fashion Week, is quite huge! With the help of my team, I follow up with designers to get the mood board and the look book, listen to their inspiration and aspirations for the show, and get correct models for the line up, to name a few! What goes into directing a runway show? I have to figure out how to showcase a collection in under ten minutes and in the best way possible, using the proper line up of models, deciding on the correct make up and hair, so that the complete makes an impact! With all of the above to keep in mind, on the days of the shows… an energy bar is always part of my survival kit!

 

Great designers and a great team set the shows apart at Pune Fashion Week. Plus, what made them unique was that all of it was held outdoors in winter — with a new pool of models. iI was a lot to work with and that is perhaps my favourite part about directing such events — working with a new set of people! You know, every season there's talk that the calendar is packed and Instagram is changing how people are viewing shows but I differ; the fashion-conscious set love to see shows firsthand… with their own eyes. That goes for Pune too! I am glad to see Pune is a fashion hub and its people have an amazing perception of Fashion!"
 

YATIN GANDHI
Pune Fashion Week Show Director Yatin Gandhi
 
26-DECEMBER-2017
 
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