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IN CONVERSATION WITH SHAKIR SHAIKH

Credited for quality work and dedication since twenty years, Shakir Shaikh is a celebrated show director in Fashion with a voracious appetite for innovation and creativity that bagged him shows and campaigns with the high-rollers. Today he is living a cherished dream as Director of talent hunt “Glam Icon" with jurors who have a unified goal of discovering 'diamonds in the rough' i.e. promising youngsters from the remotest regions and giving them a safe credible platform to groom them to be the next big thing. This is the first time in the history of fashion that a team of fashion experts will transform the modelling industry with a kaleidoscope lens—looking at potential talent from a national and global perspective. In conversation with the game-changer.

 

"I have seen the aura and the era of Indian Supermodels where they were show stoppers and Bollywood was nowhere in Fashion. Slowly, this style of show stopper was taken away by Bollywood stars, and pretty soon routine shows were in the pocket of International models to a big extent as these talents came at a lesser rates and Indian attraction towards fairer skin made it worse for the newer generation of Indian models. We do have amazing models in the country with such a vast geographical spread and mixed culture! There are some faces waiting to hit the fashion world under the right guidance! That's how Glam Icon was conceptualised. I'm one of those who really wish to see the new generation of Fashion Models become the next big thing and if in proper hands they will transform the industry.

 

Today modelling is no more a taboo and I have parents coming up to us to guide their kids in the right direction!! Today we have a proper team to mentor these kids and be the force that launches them.. and that is "Team Glam Icon." We have already found some interesting talent who have potential to make their presence felt in the fashion world and all we are looking at is that different look and the fire within. My criteria in choosing a winner? Physical attributes is the first criteria of choosing talent and above all the willingness to strive to be the best in Fashion. We are not looking at the likes of Rahul Dev, Milind Soman, Madhu Sapre or others supermodels as they were one of a kind. We are looking for a face who could create the magic of their aura when they step in. My only piece of advice — Just have your head on your shoulders and have the patience to reach your aim by working hard towards it and believe in yourself.

 

Glam Icon in its third edition has already created some stars from the past two seasons, and we as a team, are super proud of their achievements. And what could be better then we being in the business — we will provide the perfect work opportunities for the new talent."
 

GLAM ICON
Shakir Shaikh
 
17-AUGUST-2017
 
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