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FASHION WHIRLWIND

— CHHAYA MEHROTRA

If everything happened as one planned, life would be so boring! Isn’t it? Though in that case I’d have been more regular at writing this diary! I’m sure all designers would agree that ours is a career lined with surprises! Surprises big and small, ones that cheer us up and the ones that are perfect spoilers to an otherwise splendid day. But we shall talk only about the nice ones here!

One great surprise for us this year in June was to be one amongst the 20 Vogue India Fashion Fund semifinalists. Honestly I hadn’t ever thought of being one of them this year. The entire experience of our interaction with the Vogue team and their Jury  that comprised of the best people in the fashion industry was as inspiring as it was unnerving. Though I didn’t make it to the Top 5 or get a trophy… I brought back valuable feedback. Also, it was super exciting to connect with the Vogue team. Their office is so cool!! That was then, and July as the readers here know, was mostly spent planning and executing our elaborate Couture shoot in Jaipur. It was our first outdoor shoot with a supermodel like Krishna Somani. She was the perfect muse for the couture that we shall soon unveil here. So was the photographer Sandeep Salariya who we’ve always worked with; he is a rare combination of art, photography and perfection. August was a season of exhibitions, promotions and a time that the mood for festive buying starts building. We did a few exhibitions and promotions because at the end of the day all a designer thinks about is either the ramp or the rack!

And you nail it in September… the next look, the colours, the story for the next season. I’m sure it is this month when my blood pressure is highest and the clock seems to run faster than ever what with Wills Lifestyle India Fashion Week in October! It is peak season for promotions, reviews, orders and events alike. Like last season this time too we are doing two separate looks for Spring Summer 15. One is titled ‘Songs of Summer’ and is a rhapsody of our favourite summer colours, some layering and a little bling to top it. Another one, I must say, needs a blog all for itself. While you  eye some pics from the making of ‘Songs of Summer’.. warm up to some surprise packages we are prepping for the ramp!
 

Sketches of Songs Of Summer SS15
 
Making Songs Of Summer SS15
 
Garments lined up for finishing
 
Vogue Fashion Fund
 
22-SEPTEMBER-2014
 
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2014-10-09 01:56:42 WIFW SS15 DAY BEFORE THE SHOW
 
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