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CONVERSATION WITH NITYA BAJAJ BIRLA

A young girl used to cut her grandma's saris to make outfits for dolls. It heralded curiosity about Fashion and quickly developed into a passion that led to formal training!! NIFT alumnus Nitya Bajaj Birla began her career designing knitwear for several brands during internship at export house Orient Craft and then joined Kimaya, handling creative styling and brand aesthetic, to get a holistic experience of fashion. In 2008 she was finalist of Wills Lifestyles 'The Debut' — an initiative that encourages fashion students by recognising and rewarding talent. Label Nitya Bajaj debuted later that year and specialises in eveningwear and statement neckpieces. In conversation with the designer, who projects an elegance and sureness of vision that make her, still, the best image with which to market her label.

 

''This is my fourth showcase at Pune Fashion Week and I'm delighted to be a part of it! I look forward to celebrating Fashion. Over the years, our label has created its niche and visibility. I'm proud to build a set of repeat clientele who look forward to our showcase. Speaking of the showcase, I’m forecasting SS18 through a experimental fusion-wear line titled 'Fragments'. Even though the collection is dark, it has fun elements that depict the beauty of life. Inspired by the ambiguous network of the labyrinth or the maze, the print story shows how life comes with hardships yet we learn to face it. So many incomplete stories and episodes in our life interconnect create memories… and that's the beauty of life… positivity in struggle, joining broken parts to make our story, following the unknown hoping for a reward. It's all about the journey and how you paint memories in yours. Inspired by this thought, we developed our print story for SS18. PS I'm debuting in menswear at Pune Fashion Week d look out for it!! Overall, you'll see embryonic trends in the showcase — our pant saris are perfect for a destination wedding; our capes are the perfect summer coverup; and our signature statement neckpiece is the perfect accessory! See you there!''
 

PUNE FASHION WEEK
 
PUNE FASHION WEEK
 
14-DECEMBER-2017
 
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