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PUJA ARYA
Runway Report
 

The young, contemporary collection showcased by Puja Arya at Rajasthan Heritage Week created a stir among guests. Crafted using handspun hand-dyed cotton khadi, polyester khadi and hand-dyed kota doriya native to the region, the designer sent out shifts, knee-length dresses and saris. The use of artisanal hand embroidery — to make the collection modern, young  and quirky — somehow brought to mind the trail that hippies followed to India in the '60s. 

 

As far as covetable pieces go, the shift with a gigantic metallic floral motif, was the definition of durable allure. Surprise: coordinated handcrafted anklets! The word I jotted down about that one: stunning. Of course, it was the long black dress with an embroidered, quirky narrative of a girl peeking from behind a bunch of flowers, that made flashbulbs pop! "At Rajasthan Heritage Week, designers bring their own design sensibilities to fabrics native to the region and re-introduce it with a modern look. It breathes new life into tradition and creates opportunities for weavers. My collection 'Girl and the Craft' is steeped in my personal growth in understanding and appreciating handwoven fabric" she grinned. Judging by the speed with which guests were taking photographs and sharing it on Instagram… this one is a sellout!

— JASMEEN DUGAL

 
 
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