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NARENDRA KUMAR AHMED
Runway Report
 

"Dulhaniya Fashion needs to go out," Narendra Kumar Ahmed told me over cocktails at the conclusion of his showing at Delhi Times Fashion Week, managed by Talent Factory. "Fashion in India needs to lighten up. Look at my collection — it's about everyday fashion."

 

Continuing Fashion’s preoccupation with sportswear, Kumar gave fashion-conscious adrenaline junkies something to remember i.e. athletic silhouettes elevated with couture techniques. As the show progressed it was evident the designer had used the strength of tailoring to craft luxury athleisure; the embroidered bombers, printed jackets, hoodies, striped crop tops, coordinated pyjamas, short belted dresses and sleek men's outerwear — some with hairstyles and shades reminiscent of the Eighties — pushed the athleisure trend right out of its spandex comfort zone.

 

When Sonal Chauhan waked the runway in an evening dress crafted with recycled flex, it was an electrifying giving-back moment — one that witnessed editors, colleagues and friends, perched on the edge of their seats, saving the look for their Instagram feed! The show closed with his trademark style of walking down the runway with his models and team, with guests cheering and joining in. My thoughts? It was sports couture, which would be a hit with a generation of young customers, millennials, who are beginning to focus on haute couture. And the detailed intricate techniques that brought Nari's couture prowess to athleisure ensure that these looks would be a welcome addition to any millennial's wardrobe worldwide.

— Jasmeen Dugal

 
 
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Other Shows by this Designer
NARENDRA KUMAR AHMED - Autumn Festive 2010 NARENDRA KUMAR AHMED - SPRING RESORT 2019
 
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