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ASIF MERCHANT
Runway Report
 

Asif Merchant has a classic sensibility—sharp, modern and wearable. While his focus is cut and styling, he has brought intrinsic workmanship of couture to traditional menswear. ''Designing is an intensely personal act. It reflects my personal style and my nature. As a man and as a designer, I am simple and sophisticated which reflects in my collections. The garments I create would never scream for attention'' he told me about his design aesthetic before his showcase at India Luxury Style Week.

 

As the show opened, I had the distinct feeling that big-city glamour was the base for Merchant's two-pronged collection—which is sure to usher in a season of polished dressing for day and evening. It appeared he had got the memos about soft romanticism—de-structured, fluid looks crafted with cotton and mul that crystallised the casual opulence of the current fashion moment. The evening templates—raw silk jackets and tux in shades of black and charcoal enhanced with a hint of gold embellishment, bugle beads and crystal—were in sync with the drift of fashion. Is it any wonder then that there were enquiries about when this collection would be available even before the designer took his bow?

— JASMEEN DUGAL

 
 
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Other Shows by this Designer
ASIF MERCHANT - INDIA BEACH FASHION WEEK 2018  
Kimaya Jewellery