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ANJU MODI
Runway Report
 

Luxury and austerity — these are the poles around which Anju Modi structured her spring summer 2018 collection. The designer celebrated 25 years with a stunning showcase at Amazon India Fashion Week — a salute to the Swadeshi movement albeit rooted in the modern values of practicality, precision, quality and exacting standards of execution.

 

Drawing inspiration from the patriotic flavor of fabric drawn out of charkhas, the spring summer 2018 line was crafted in khadi with classicism as its cornerstone. The designer's approach to reviving and revitalising khadi was galvanising — we loved the tie-and-dye kurtas, asymmetric jackets, capes and saris in washed-out tones of ivory, mustard yellow and indigo. Stripes and checkered patterns were skilfully handcrafted to be in sync with sartorial relevance.

 

"The vision was to revive and reinvent khadi. I blend that with a modern outlook and it reflects in my design process. This collection is a reinvention of centuries old tradition because our country is changing. We are now living in a digital age with an increasing number of educated women studying in New York, Florence and Paris. They are not going back to the traditional Indian ideas and culture! These women have a global perspective. Their fashion choices are an extension of this lifestyle. This is something that we have to account for when we are designing," she told me backstage after the show, which had almost monastic regard for restraint while the handwoven fabric gave an earthy edge to the collection. It was enchanting to observe how each look was a well-researched bespoke ensemble that boasts of the ancient craft of khadi revived with comfort, style and fit for the modern global Indian. Salut.

— JASMEEN DUGAL

 
 
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Other Shows by this Designer
ANJU MODI - Spring Summer 2011 ANJU MODI - AUTUMN WINTER 2012
ANJU MODI - Couture 2012-13 ANJU MODI - AUTUMN WINTER 2013
ANJU MODI - PCJ DELHI COUTURE WEEK 2013 ANJU MODI - COUTURE 2014
ANJU MODI - AMAZON INDIA COUTURE WEEK ANJU MODI - INDIA COUTURE WEEK 2017
 
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