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Indian Designers
FARAH SANJANA
 
FARAH SANJANA
FARAH SANJANA

A Graduate in BA Honours, Womenswear from The London College of Fashion UK (2005-2009), Farah Sanjana worked with the design house of Vivienne Westwood directly under Dame Vivienne Westwood and behind the scenes at London Fashion Week for Westwood's Red Label, following which she joined Escada UK as Fashion PR and Elle India as Asst. Fashion Stylist to get a holistic experience of fashion.

 

In 2011, fashion editors found designs to delight over when she debuted in Lakme Fashion Week with a powerhouse collection titled 'Collars Galore'. Using the collar as a base, she created an androgynous structural collection with exaggerated cuts. It was a mix of artisanal design codes and perception of the pulse of global fashion that elevated her as a creative force to watch out for—and that is no small feat considering her label is self-financed. The runaway success of her debut was magnified by critical acclaim and appreciation of her Resort collection 'The Flamboyance of Flamingos' and red carpet line 'Chandelier Chic’. Today, her collections are awaited and stocked at Creo, Amara and Aza in Mumbai, Araaha in Nagpur, Isadore in Chennai, Vesimi in Dubai and Perniaspopupshop—and her stellar clientele includes Sonakshi Sinha and Parineeti Chopra, to name just a few.

 

What's next? ''I wish to become a member of the Fashion Design Council of India and participate in all activities held by the council which would facilitate further interaction with the fashion fraternity. And I would really like to be part of the next edition of Wills Lifestyle India Fashion Week!! On the design front I recently opened my flagship in Jalandhar. My methodology is simple. I aspire towards newness each season. Design is about possibilities and I aim to launch a menswear line in 2015’' she grins. Well, having observed her collections for seasons and following an animated chat with her, it seems Farah Sanjana is building the foundation of her fashion empire with clearly defined looks. What’s more, the designer projects elegance and clarity of vision that makes her both producer and patron of modern design. Yes, one to watch out for!

— JASMEEN DUGAL

 
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