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Indian Designers
PAYAL SINGHAL
 
PAYAL SINGHAL

The word "iconic" is overused in fashion but the Payal Singhal signature look i.e. contemporary Indian ensembles that translates effortlessly from Indian to Western genuinely is just that. When the South Asian fashion house arrived on the scene in 1999 it signalled the New Woman—the designer produced her first couture look at the age of 15 outfitting none other than Miss India World Aishwarya Rai by winning 'Designer of the Year' from Shopper's Stop!

Granddaughter of renowned artist and photographer J.P Singhal and daughter of Designer Dinesh Singhal of London Fashions.. Payal grew up amidst films, fashion and art. After completing an award winning design degree at the Fashion Design Department of SNDT in Mumbai and Summer School at The Parsons School of Design and several certificate courses at Fashion Institute of Technology in New York.. she launched her label with two flagships in Mumbai. Following the success of the brand in India Payal went on to expand her business to the US where she hosted several sold-out trunk shows and then went on to open flagships in New York and New Jersey.

 

In the US Payal worked on several projects with organisations like The Asia Society and Sakhi for South Asian Women.. The South Asian Women's Leadership Forum and The Layton Rahmatulla Benevolent Trust. She was invited by the City of Chicago and the City of Houston to represent Indian Fashion. During this time she was also invited to showcase her collection at the Fashion Week of the Americas in Miami and the Singapore Fashion Festival.. only to make a triumphant return to India after seven years. Proving that lightning can strike twice.. her collection was recently reviewed by British Vogue editor Dolly Jones who commented that 'gorgeous dresses for dressing up in downtown New York with just enough of the genuine Indian magic that designers all over the world try to recreate.' Payal Singhal has launched her e-commerce shopping portal that ships orders worldwide. The Payal Singhal look is one of the most clearly defined—and therefore recognisable—anywhere in the shopping world. The designer herself projects an elegance and sureness of vision that make her, still, the best image with which to market her own brand.

 

Singhal's line is available at www.payalsinghal.com and in retail stores across the globe and it travels with its unique trunk shows the world over.

— JASMEEN DUGAL

 
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