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EKAYA OPENS IN MUMBAI

MUMBAI: Within a span of seven years, Ekaya is synonymous with the  preservation of rare textiles from Varanasi. Following stores in Delhi, Ahmedabad and Hyderabad, the handloom luxury brand is now present in Mumbai's Kala Ghoda — the perfect district for a brand rooted in the cultural practices of one of the world's most ancient cities… and so proud and passionate about empowering weavers who are trying to keep these practices alive. Sprawled across app. 3,000 sq. ft., the new store has been designed by Ambrish Arora, Studio Lotus, the creative mind behind all of Ekaya's stores. A modern sanctuary for the brand's 120 years' of contributions to the handloom industry. Entering this world of creation, based on the legacy of rich traditional techniques passed from one generation to another, guests were mesmerised. What we loved most? Origami artist Ankon Mitra's tissue silk chandelier reminiscent of a swirling lehenga… Bharat Shah, Director, Ekaya was emotional. ''The textiles and garments showcased at our Mumbai flagship puts the spotlight on weaving techniques, unique palettes and old-world motifs. Together, they narrate the silent chapters of Banaras' character.'' Palak Shah, CEO, agrees. ''We wish Mumbai experiences the depth and versatility of modern-day Banaras, evolved through intricate complexities of its handloom history.'' Cheers!

— JASMEEN DUGAL, VERONIQUE POLES

 
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