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GIAMBATTISTA VALLI COLLABORATES WITH H&M

Italian couturier Giambattista Valli and H&M creative advisor Ann-Sofie Johansson announced the news of their collaboration at the amfAR gala in Cannes, where looks from the Giambattista Valli x H&M limited edition collection were worn by Kendall Jenner, H.E.R., Chiara Ferragni, Bianca Brandolini, Chris Lee and Ross Lynch. ''I am excited about this collaboration: H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience,'' Valli revealed. The much-awaited capsule collection launches worldwide on Nov. 7, but you can get a sneak peek  on hm.com.

 
RIHANNA PARTNERS LVMH TO LAUNCH FENTY

Following the success of her beauty line controlled by LVMH, Rihanna has once again collaborated with the French luxury conglomerate to create a clothing and footwear brand, 'Fenty' [named after the pop singer's surname]. The alliance has created one of the most prolific celebrity-led brands and marks the first time that LVMH has created a new maison since 1987 — when it created Christian Lacroix. Fenty Maison will debut later this summer, with ready-to-wear, footwear and accessories — developed by Rihanna.''Through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader,'' LVMH CEO Bernard Arnault said in a press release.

 
MESSI SPEARHEADS LUXURY ATHLEISURE BRAND

Legendary soccer player Lionel Messi, captain of FC Barcelona and the Argentina national team, has partnered with MGO — whose chief creative officer is Tommy Hilfiger's sister, Ginny Hilfiger — to create 'Messi'. The luxury athleisure brand will be essentially menswear and will launch in July on e-commerce site, 'The Messi Store'. New, limited edition products will be released each week to create aspirational value — including some items autographed by Messi!

 
CERIZ SIGNS SARA ALI KHAN AS ITS BRAND AMBASSADOR

Sara Ali Khan has just been signed on as brand ambassador of accessories brand, Ceriz. The twenty-three year old actor is the perfect fit for the subtly stylish clutches, backpacks, handbags and footwear. Speaking about the collaboration, she explained, ''I've always believed in simplicity and I'm cautious of ensuring that the brands I endorse are in line with my personality. Therefore, with a tag line like 'effortlessly glamorous,' a brand like Ceriz is a perfect fit for me. I truly believe it takes very little to be fashionable and the more authentic you are, the more you stand out.'' Ceriz is available at Central, Shoppers Stop,, Inc5, Shoetree, Pantaloons and other retail outlets in metropolitan cities, the label's website and e-commerce sites like Myntra, Amazon, Tatacliq and Koovs.

 
PRADA GOES FUR- FREE!

Prada has made a formal announcement that it will no longer use fur in its new collections, beginning Spring 2020. The announcement is the result of a collaboration with Fur Free Alliance — a coalition of over fifty animal protection organisations, which led a campaign pressuring Prada to forgo fur. "The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement," Creative Director Miuccia Prada confirmed in a formal statement. Prada's decision puts it in the group of fashion houses such as Burberry, Armani, Versace, Gucci, Chanel and Coach, which have all reportedly decided to give up fur!

 
 
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