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UNIQLO

— JASMEEN DUGAL

In its ongoing global expansion, Uniqlo — a subsidiary of Fast Retailing — took the single-brand retail route to enter India, last month. Following the success of its first store in Ambience Mall, Vasant Kunj, the Japanese retailer has opened a 12,200 sq ft two- storey store at DLF Cyber Hub, Gurugram — the corporate hub of the city. Acclaimed for timeless basics that meet the requirements of daily life, the brand's USP is quality life- wear i.e. feather- light outerwear, solid colour basics crafted with denim, cashmere and Merino, and, of course, their acclaimed thermal innerwear 'HeatTech'. Considering the location, the store also offers smart casual wear and office wear. And, UT, a service through which customers can create personalised T-shirts!! Is it any wonder then the offices in Cyber City and beyond were empty as consumers queued up to shop for their winter wardrobe?!
 

 
 
 
 
 
29-NOVEMBER-2019
 
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