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Jaipur-based designer Puja Arya has a new client and it is none other than style icon Sonam Kapoor! Here, she speaks on the synergy of her trademark look and her trademark look.

"The look of the collection is an amalgamation of yesteryears: vintage and contemporary. The label focuses on traditional Indian handicrafts and incorporates them into contemporary womenswear that can be worn worldwide and fit right in. I tend to use a blend of hand block prints in bright natural hues that give my garments a contemporary twist. The young, the playful and the whimsical are the inspiration behind this collection and perhaps that is why Sonam Kapoor tends to pick up these ensembles. She epitomizes style with a whimsical edge. Sonam, and her sister who is also her stylist Rhea Kapoor, love our look and proof of the same is her appearance wearing our label on the cover of the June edition of OK, for a Spice Mobile advertisement and for a promotional shoot of her newest movie: Thank You. This has been our third sourcing with them since we started six months back! It's a great feeling!"

Sonam Kapoor wears a Puja Arya ensemble on the cover of OK
Sonam Kapoor looks beautiful in a Puja Arya look for the promo of 'Thank You'
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15-FEBRUARY-2012 Ritu Bucha
Hi Puja.... I'm a big fan of yours.... Loooove to wear your clothes....when is your next show... Waiting desperately!
29-JUNE-2011 puja arya
Thanks Avni - there's a couple more on my fb page...
28-JUNE-2011 Avni A Zia
Hello!! saw this blog: its fantabulous :-)) is it possible for you to share more pictures of the Puja Arya dress Sonam  Kapoor is wearing? 
26-JUNE-2011 puja arya
Thanks Rohan, Aarti...Manisha, the dress will be available after October at Ogaan.
26-JUNE-2011 manisha sood
I like the pink and ink chequered dress; how much would it retail for Puja, and from where in Delhi can we purchse it?
26-JUNE-2011 Rohan Sopra
She sure is looking smokin' hpt on the cover!!!!
26-JUNE-2011 Aarti
Puja, somehow I always envisioned Sonam and Kangana in your looks... bold yet earthy defines both your styles. Congratulations!!
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