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RITU KUMAR WINTER FESTIVE 2019

— JASMEEN DUGAL

Ritu Kumar Winter Festive 2019 features a narration by Radhika Apte — Hindi translation of Nobel laureate Rudyard Kipling's poem ‘If'. What's more, the lyrics 'He beti sabse barh kar, tum naari ho, tum shakti ho' inspired the campaign hashtag #NaariTumShaktiHo. Good news for her client base too! There are some beautiful looks, reflecting the modern, globally relevant vibe that characterises her aesthetic steeped in centuries-old textile tradition. Jacquards, cotton, Chanderi and silk have been treated with vegetable dyes and handcrafted into kurta dresses, asymmetrical tunics and jumpsuits that can be worn alone or layered — all intricately embroidered and glinting with mukaish, aari and kamdaani. And, the scarves, oh the scarves! So, what are you waiting for? I know I'm heading to her flagship now before the collection is sold out!!
 

Ritu Kumar Winter Festive 2019
Ritu Kumar Winter Festive 2019
 
04-SEPTEMBER-2019
 
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