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RITU KUMAR HOME

— JASMEEN DUGAL

It's a rare review that doesn't mentioned the astringent futurism that characterises Padmashri Ritu Kumar's brand legacy… steeped in the revivalism of centuries-old textile tradition. So, it didn't come as a surprise when I heard she was launching 'Ritu Kumar Home' — a contemporary craft-inspired initiative to bring her design aesthetic to crockery, cutlery and furnishing. Walking into the store and viewing the home collections, it brought to mind a past conversation with her, ''India is unique. We have an organic craft-based fashion identity, one which the rest of the world has lost. Recognition of craftsmen and renewing their skill in sync with contemporary fashion keeps craft relevant.''

 

A new classicism is what came to mind when I poured over home collection. From the school of Jamavar in Kashmir and the jaalis in Lucknow havelis to Masulipatnam craft and vegetable printed Kalamkaris in Andhra Pradesh, to booti and bagh prints from Rajasthan — it is all beautifully recreated on crockery, cutlery and covetable furnishings. At just the right price! I love how the collection builds on, and re-interprets, her classic motifs. My favourites? The crockery with floral motifs and animal prints. ''Our heritage is closely linked to textiles, and it lends seamlessly to furnishings. So it was natural to move into this direction… to make beautiful Indian textiles, prints and motifs a part of one's everyday life'' she explained. So, what're you waiting for? The collection is available at select stores and on her portal!
 

RITU KUMAR HOME
 
RITU KUMAR HOME
 
RITU KUMAR HOME
 
RITU KUMAR HOME
 
RITU KUMAR HOME
 
02-AUGUST-2019
 
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