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RAY-BAN CAMPAIGN

— JASMEEN DUGAL

Millenials want to participate in their favourite brand's campaign. They strive for a healthier lifestyle today and want to align themselves with an authentic message. Realising it's important to be purpose-driven, Ray-Ban has a strong brand promise — one that is designed to empower. The campaign taps into this sentiment — it's about unique paths, universal emotions… about that feeling of belonging, without conforming. The campaign shots re-iterate that certain moments are universal in our individual life path: the laughter, the tears, the smile that says, 'I forgive you', the friendly glance from a stranger on a bad day. The campaign might just be the motivation you need to go that extra mile, not because you have to but because you can — you can embrace moments, you can live like no one is watching, you can tap into your self confidence. That is your path to self acceptance, to belonging, to shaping a life you are proud of #PROUDTOBELONG.

CHECK OUT EXCLUSIVE BEHIND-THE-SCENE PHOTOGRAPHS OF THE BRAND CAMPAIGN!

 

RAY-BAN
 
RAY-BAN
 
RAY-BAN
 
RAY-BAN
 
22-APRIL-2019
 
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