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MEET ARFW SHOW DIRECTOR ACHLA SACHDEV

From modeling for YSL to acting and hosting television shows, from grooming pageant contestants to directing star-truffled fashion shows, she's doing what she loves. And for those of you who feel she's doing too much too soon, here's what she has to say: you don't live too long so why not make the most of your life? Meet Achla Sachdev, Show Director, Asia Resort Fashion Week. A thorough professional and positive, beautiful person!

 

''I'm happy to be associated with Asia Resort Week in Goa as Show Director and consultant as it's their debut season. I'm in alignment with the vision of ARFW India to use this as a solid platform for young designers to showcase their talent in resort wear and destination bridal wear and of course, get established designers on board.

 

I always feel the best way to direct a showing is to have a deep understanding of the story a designer is trying to express. And I personally put a lot of effort into this process and craft each showing portraying their vision through the music, the hair and makeup and the mood. My favourite part of directing runway shows without a doubt is planning the music as I spend hours and days in a studio with my deejay, doing just that. Music, according to me, uplifts a shows and portrays the essence and the mood of the collection. It is an integral part of a showing. Hmmm I don't think designers need tips LOL but if I had to say one thing, it would be — I request you to please stick with the concept of resort wear or destination bridal wear. That said, India's perception of resort wear is beachwear and garments only for young people!! We need to change this perception by including garments for all sizes and age groups since families travel together and there should be something for everyone. Designers must try to showcase inclusive collections, so that moving forward, this perception evolves.

 

Speaking of show time, everything on those three days must move like clockwork, effortlessly so the audience and all of us involved in production and direction have a good experience. To ensure this, I always make a backward plan. This is done the models' fittings, rehearsals, deejay, backstage, makeup and hair team.  The rest has to done by the ARFW India team without whom we can't deliver on time. So, I always stick to the above regimen and simultaneously I am flexible for unforeseen changes. Thirdly, I ensure that the coordination is seamless and everyone is on the same page, not only with their own role but with cross-functional teams. And, lastly, the time plan must be followed with discipline and a sense of responsibility by all involved. PS I'm going to wrap this up by saying that just the fact one is in Goa hits the right note. Being a pescatarian, Goan style seafood is one of my favourites and I'm looking forward to the short break after the shows to lounge and relax on the beach doing absolutely nothing!''
 

ASIA RESORT FASHION WEEK
Achla Sachdev, Show Director, Asia Resort Fashion Week Season 1
 
24-FEBRUARY-2018
 
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