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MEET ARFW CAMPAIGN DESIGNER SWATI A MAHINDRA

Nine years ago, Swati A. Mahindra was part of a design team for an established designer. It was at that moment she realised her time had arrived. Fast forward to today, and things have accelerated at warp speed for the Goa-based designer, as she has just designed the campaign looks for Asia Resort Fashion Week. This remarkable success is down to the fact that she knows what she wants, never straying from her brand identity and personal values. Observing her resort line during the campaign shoot, it was clear she has graduated from the ranks of emerging talent to established designer. In conversation.

 

Swati what first inspired your interest in fashion​ — in particular ​resort wear?​ Tell us about your journey.

I had a keen interest in Fashion and pursued Fashion Designing at Pearl Academy of Fashion, Delhi. My formal journey in design began when I was part of a design team for a renowned designer at Wills India Fashion Week 2008. Since then, I have always been motivated and inspired to push the design boundaries and excel to the best of my ability. Although my forte is pret, since I have been living in Goa for the past six years and it being a resort destination, each time I design a collection it is influenced by resort wear. My newest project is an association with Asia Resort Fashion Week [ARFW] India Season-1 as their campaign designer! I am really excited to be an integral part of it!!

 

ARFW India is a pioneering initiative. What ​are​ your though​t​s — as a designer — about its ​debut?

I personally believe it is a great platform for all participating designers — be it established or budding ones. This is owing to their plans of having national and International buyers, fashion editors and social media influencers present. This will give us invaluable exposure and increase business opportunities worldwide. I am personally looking forward to creating awareness about my label and establishing associations with national and international buyers for business opportunities in multi-designer stores in India and overseas.

 

Do you feel this event will initiate recognition of ​local designers ​— on a nationwide scale?

Yes, I believe ARFW India will benefit local designers by providing them exposure to how the stalwarts of Fashion work. It will also be a wealth of experience in terms of new business opportunities. It will be a huge learning curve.

 

So what inspired your collection for the campaign?

The theme is sun, sand and greenery that is a part and parcel of Goa. I have designed luxury resort wear keeping in mind the campaign is for Asia Resort Fashion Week. Expect stylish swimwear and hand embroidered linen kaftans for women and casually styled blazers and fluid pants for men!

 

Do share some tips for Indian women on the art of wearing resort wear that can be interchangeable and acceptable worldwide.

One of the key tips to keep in mind for resort wear is to always go for comfortable garments crafted with cool, breathable fabrics — and team it with stylish accessories to make a statement! Also, do experiment with your look; mix and match the clothing in your wardrobe with different accessories for a new look every time you wear something.

 

What are the resort fashion faux pas women make?

Women trying to hide their lumps and bumps under loose clothing when wearing resort wear and that makes them look bigger — this is the biggest fashion faux pas! Instead, try structured clothing in breathable fabrics for both comfort and style!

 

Would you like to share your own fashion statement with us?

I am a moody person.  My style changes with my mood.
 

ASIA RESORT FASHION WEEK
Swati A. Mahindra
 
05-DECEMBER-2017
 
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