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LFW GEN NEXT DESIGNER ANKITA SRIVASTAVA

— JASMEEN DUGAL

As a textile design student, Ankita Srivastava's love for ethical fashion and making sustainable fashion luxurious, comfortable and affordable has been a part of her work culture since she launched the label. From handloom fabrics sourced from weaving communities to an amalgamation of classic and vintage shapes with fresh contemporary aesthetics, this is one label we are very excited about at LFW Gen Next Show. Over to her.

 

''If I had to put it in words, there is just one word which expresses how I felt when I was informed I was amongst the LFW Gen Next Designers — overwhelmed. I was ecstatic when I got to know that I was selected. It's been a few years in this industry and seeing your work being recognised on a big platform like this is a dream come true. I would like to thank Lakmé Fashion Week for giving me this opportunity. I am super excited for the show because as an emerging designer, it opens the gate to several opportunities. I've been on my toes since the announcement. I've been working all this time on sustainable fashion and Gen Next is the best platform to create a ripple of awareness amongst the audience about the brand's eco-friendly vision. It's about making your voice heard. I'm looking forward to learning a lot from this experience; there's so much to learn and I look forward to working with so many talented people. It's going to be fun and enthralling!

 

Speaking of the collection, I believe the inspiration behind a design comes from personal experiences. Twentieth century French artist Henri Matisse has always been an inspiration and he's the muse of this collection. Matisse believed his art to be 'of balance, of purity and serenity devoid of the troubling or depressing subject…' and each piece is a reflection of the same ideology. Illustrations were a major inspiration too and we have tried to fuse it into the designs. The prints are inspired by cutouts and hand-drawn techniques used by Matisse in the late forties… sketched by hand and translated on the fabric using screen printing. During the show, you can expect the theatrical element of a runway collaborating with retail immediacy. Fashion is the best of both worlds. Both the runway and retail are equally important. Runway helps in presenting the design to the specialists while retail helps the design to reach the masses. The garments will represent an object of desire; refined and sophisticated, yet the kind you can wear any place and feel good about it. We started the brand with an eco-friendly vision. We work to make sustainable fashion common among the masses. We have been working with handloom fabrics. For this collection, we have introduced a luxury fabric — Cupro i.e. vegan silk.

 

As the day draws closer, I'm expecting to reach a larger audience with the brand's vision for sustainability. Lakmé Fashion Week is a great stage for representing the concept of sustainable fashion. Hoping to meet a lot of new people, learn and craft good memories. Given the current weather the most important thing I'll carry is my blue umbrella. Other than that dark chocolate is an essential part of my survival kit. My friends are going to be there so I don't think I'll need anything else to survive. I'm sure it's going to be a good ride…''
 

Ankita Srivastava
Ankita Srivastava
 
05-AUGUST-2019
 
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