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KRAFT CORRIDOR BY SAROJ MITTRA

— Jasmeen Dugal

Kraft Corridor founded by Saroj Mittra, with designers Guleen Jaswal and Sukanksha Agarwal, is gearing up to present its collection at the much-awaited India Beach Fashion Week. We caught up with Guleen Jaswal in the run-up to the only fashion week of its kind.

 

"I'm a highly creative designer… with a good eye for fabrics and raw materials, technical skills and software-based illustration skills. Since I was always interested in Fashion and styling from childhood, and researching the latest trends, it was inevitable I would choose Fashion as a career. Also, I wanted to be in a field that is not chosen by too many people! I transformed my aspiration into reality with a course in Fashion Design from NIFT Kangra and followed it up with internships with "Surendri by Yogesh Choudhary" - "Prama by Pratima Pandey" - "Kraft Corridor" where I'm now working as a fashion designer. I've learnt from internships about how the industry works in terms of production, sourcing, trend forecasting, range planning and much more!

 

We're happy to showcase at India Beach Fashion Week. I think it's a really great opportunity for our brand to showcase its products to buyers and it's also good for building brand image. At India Beach Fashion Week, I feel we can promote our brand and showcase Lucknowi traditions and culture. Themed 'Royal Festivities' our show is about the richness and elegance of its culture and the joyousness of festive celebrations. Guests would experience the magic of the amalgam of traditional artisans and modern design. The collection blends indigenous skills with urban Indo-western cuts and silhouettes in bright colours and will give the humble artisans an opportunity for sustainable income.

 

There is always a tug of war between commercial appeal and theatrical catwalk appeal. Retail appeal is important for the commercial success of the brand however creativity is something which would give our designs a unique place in a market which already has presence of several designers. That said, what we are most looking forward to other than the showcase of course is

- Finding buyers for our products

- Photoshoot for our products

- Exploring the traditions and culture of Goa

- Seeking inspiration for the next collection

- Taking feedback for our showcase"
 

INDIA BEACH FASHION WEEK
Sukanksha Agarwal, Saroj Mittra, and Guleen Jaswal
 
30-OCTOBER-2018
 
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