DESIGN DIARIES: SHRUTI SANCHETI

Educationist and designer Shruti Sancheti has built her label by resolutely working to revive near- extinct weaves.
SHRUTI SANCHETI ON GEARING UP FOR LAKME FASHION WEEK

01-MARCH-2023

"We are focusing on timeless, easy separates with a sharp bent on craft and heritage."

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DESIGN DIARIES: FELIX BENDISH

Showcased at Fashion Scout, London Fashion Week; India Fashion Week, Lakme fashion Week and Who’s Next -Premier Classe, Paris... Felix Bendish creations are handmade and hand embroidered.
FELIX BENDISH ON LONDON FASHION WEEK

01-MARCH-2023

"Londoners love breaking boundaries and creating their own unique styles. "

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LAKME FASHION WEEK

FDCI X Lakmé Fashion Week

Some of the most exciting designers will showcase their ready-to-wear collections in the phygital edition!
RUNWAY SCHEDULE OF LAKME FASHION WEEK

25-FEBRUARY-2023

Lakmé Fashion Week in partnership with FDCI is gearing up for its first edition of 2023 at Jio World Garden in Mumbai.

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MODEL DIARIES: ASHISH SINGH

Ashish Singh is living the dream... of excelling in sports, of joining the armed forces, of working in a corporate firm and of ruling the catwalk.
FROM ARMED FORCES TO THE CATWALK

23-AUGUST-2022

"It is only the love for sport that makes you win; similarly, doing a show without interest will not bring the best out of a model."

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DESIGN DIARIES: HARSH KHULLAR

A young, talented stylist who worked towards multifaceted goals in Fashion and is living the dream as a fashion designer.
FROM CELEBRITY STYLIST TO FASHION DESIGN

19-AUGUST-2022

"I live and breathe design even if it's my body art. What you see on me can be seen in my collections and at our atelier."

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SUPERMODEL DIARIES: SANDHYA SHETTY

Supermodel, anchor and actor. A karateka since twenty years — she won gold at the Commonwealth Karate Championship 2015 and and South Asian Karate Federation Championship 2017 — she empowers women with the art of self defence.
LOVE FOR THE CAMERA

18-AUGUST-2022

"My life in front of the camera makes me high, almost orgasmic. "

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FDCI CHAIRMAN SUNIL SETHI

FDCI INDIA COUTURE WEEK

Top couturiers will showcase their collection from July 22-31 at Taj Palace, New Delhi and at offsite shows. 
WHAT TO EXPECT AT INDIA COUTURE WEEK 2022

14-JULY-2022

The Fashion Design Council is back with the fifteenth edition of the India Couture Week...

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DESIGN DIARIES: CHARU PARASHAR

Charu Parashar's calling card is handwork at which she excels and her collections are craft-focused exercises.
IN CONVERSATION WITH CHARU PARASHAR

22-SEPTEMBER-2021

"I would like to see the digital editions co-existing with the catwalks and get further empowered with its extensive global reach."

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SANDHYA SHETTY

FITNESS AND WELLNESS FILES

Fitness and wellness is a part and parcel of our lifestyle. Here we speak to experts.
SANDHYA SHETTY ON HER LIFE, HER RULES

29-AUGUST-2021

"I love to defy the conventional ways of life, why be in a square box when the world is round and beyond?"

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DESIGN DIARIES: VAISHALI SHADANGULE

MP-based Science graduate Vaishali Shadangule shifted base to Mumbai to pursue her dreams of designing garments by injecting a modern attitude into traditional textiles. Today her label Vaishali S is steeped in powerhouse creativity. Follow vaishalivs on Twitter
VAISHALI S ON HAUTE COUTURE WEEK

04-JULY-2021

"India has at least three hundred hand weaving techniques, precious raw materials and amazing hand embroideries skills. This is what needs to be showcased."

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LAKSHYARAJ SINGH MEWAR

THE ROYAL DIARIES

In conversation with royal families.
LAKSHYARAJ SINGH MEWAR OF UDAIPUR

21-JUNE-2021

"New skills and re-learning activities may work wonders for daily wagers in normal times. In this pandemic era, the priority is to help all sections of the society to remain safe, healthy and not lose their confidence."

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COVID WARRIOR II

For millions of people, the lockdown that is protecting them from the pandemic has halted their work and income, leaving them to face an intensifying dire crisis: hunger. Team Khaana Chahiye is rose to the occasion with life-changing humanitarian work.
KHAANA CHAHIYE?

17-JUNE-2021

"We grew into a citizen-led movement within weeks and over two hundred and fifty volunteers ensured meals are packed, delivered and distributed."

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COVID WARRIOR

Tehseen and monicka Vadera Poonawalla attempt to help each individual or hospital who tweet for help, bridging the chasm between the patient and the authorities transparently and following up each case until resolved. For the greater good.
POWER COUPLE HELPING INDIA BREATHE

01-JUNE-2021

They are here to make a difference… a difference that will impact social, economic and political change.

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SUPERMODEL DIARY: KAVITA KHARAYAT

When one thinks of sexy, stylish masks, what comes to mind is 'Masks By Kavita' with its riot of neons, metallics and prints.
THE STATEMENT MASK

22-MAY-2021

"Style is a big influence in our lives and both Sunny and I wanted design the masks with our favourite colours and prints"

» click here to read the blog

LAKSHMI RANA

SUPERMODEL DIARY: LAKSHMI RANA

Supermodel Lakshmi Rana is taking modeling to the next level by changing the narrative to inclusivity and body positivity.
CHANGING THE MODELING NARRATIVE

17-MAY-2021

"It is important that we make sure body positivity and inclusivity is talked about and enforced and there is a real difference."

» click here to read the blog

DESIGN DIARY: TARUN TAHILIANI

The label has its grip on the modern Indian aesthetic — steeped in Indian tradition and craft, designed keeping in mind the global Indian.
CANDID CONVERSATION WITH TARUN TAHILIANI

02-MARCH-2021

"Any kind of financial association with giants that understand scale and distribution, adds muscle."

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Anjhula Mya Singh Bais

SUPERMODEL DIARY: ANJHULA SINGH BAIS

Anjhula Mya Singh Bais wears several hats: supermodel, psychologist, social activist, Buddhist, philanthropist, Rajput, violinst. Follow Anjhula on Twitter
IN CONVERSATION WITH DR. ANJHULA MYA SINGH BAIS

15-NOVEMBER-2020

"I might argue for your right to freedom of expression but I will listen, consider or implement through factors like your experience, education, method, motive."

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Ranna Gill

DESIGN DIARIES: RANNA GILL

Alumnus of FIT New York, Ranna Gill launched her pret label two decades back. Follow Ranna Gill on Twitter
RANNA GILL ON THE FUTURE OF FASHION

19-OCTOBER-2020

"Digital runways was long overdue as people have tight schedules and were shying away from attending shows."

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DESIGN DIARIES: VARUN BAHL

The word "iconic" is overused in fashion but Varun Bahl, who balances craft, creativity and global relevance, is just that. Follow Varun Bahl on Twitter
INSIGHTFUL CONVERSATION WITH VARUN BAHL

16-OCTOBER-2020

"While digital or phygital is definitely the future, I feel there will always be space for a more tactile, real experience."

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ROHIT BAL

KNOW YOUR DESIGNER

It's not difficult to see the magic that lies in the country's artisanal crafts and textiles showcased with Indian designers' modern design aesthetic. Know Your Designer.
ROHIT BAL

13-SEPTEMBER-2020

Creative and romantic with modern sensibility, respect for tradition and sustainability… these elements describe the man, who Time magazine in its Special Report on India profiled as 'India's Master of fabric and fantasy.'

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DESIGN DIARIES: VAISHALI S

Vaishali Shadangule left the small town in Madhya Pradesh to study textile design in Bhopal and open a store in Mumbai with a loan of INR 50,000. Today, she is one of the most acclaimed sustainable textile designers worldwide.
IN CONVERSATION WITH VAISHALI S

23-AUGUST-2020

"We are trying to use technology to the maximum while keeping the last mile as personal as possible, and while humanising it as much as possible.''

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ritu kumar

DESIGN DIARIES: RITU KUMAR

Padmashri Ritu Kumar's contemporary design characterises her aesthetic steeped in centuries-old textile tradition. Follow Ritu Kumar on Twitter
IN CONVERSATION WITH RITU KUMAR

07-JULY-2020

"if we consciously source from within our country and shop styles which are sustainable and can last for a while, a strong message would be sent out"

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SUPERMODEL DIARY: NAYANIKA CHATTERJEE

Believing in giving back, the supermodel launched grooming classes to mentor the new generation of models, and instil values she fiercely holds onto, in them.
PAYING IT FORWARD

05-JULY-2020

"I wanted to train girls specially those from smaller towns who had big dreams but didn't know how to take them forward."

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AD SINGH

HOSPITALITY PLAYERS

"Hospitality Players" is a compelling look behind the scenes of the hospitality corridor from luxury hotels to Michelin-starred restaurants and celebrates the untold art of hoteliers, restaurateurs and chefs.
LEGENDARY RESTAURATEUR AD SINGH

27-MAY-2020

"Our industry— directly and indirectly— supports about twenty million jobs and survival of the food and beverage industry is critical for the government"

» click here to read the blog

JASMEEN DUGAL

THE EDITOR'S BLOG

Former Net Editor of Condenast India, Jasmeen Dugal is Founder Editor of EXPLOSIVE FASHION. Follow JasmeenGDugal on Twitter
THE PRESSURE OF PERFECTION

20-MAY-2020

"If you're successful, have a cult following and leading an enviable lifestyle, it's near impossible to reveal something is amiss…"

» click here to read the blog

DESIGN DIARIES: JOY MITRA

Joy Mitra keeps the look stylish, elegant and timeless, with an Indian soul often inspired by Rabindranath Tagore.
IN CONVERSATION WTH JOY MITRA

14-MAY-2020

"We, as a nation, are known for our textiles, our hand embroidery, our art."

» click here to read the blog

KEN FERNS

DESIGN DIARIES: KEN FERNS

Ken Ferns designs for a rarefied customer, the kind who prefers a playful, smart look and pay for the privilege. Follow Ken on Twitter
IN CONVERSATION WITH KEN FERNS

11-MAY-2020

"Primarily associated with the entertainment industry, there is always hope of things bouncing back faster than usual..."

» click here to read the blog

DESIGN DIARIES: POONAM BHAGAT

Taika By Poonam Bhagat is a label where indigenous fabric, artisan tradition and sleek design fuse to handcraft globally relevant collections.
IN CONVERSATION WITH POONAM BHAGAT

08-MAY-2020

"We have to be mindful of not going back to the state we were in before Covid slammed our doors shut."

» click here to read the blog

DESIGN DIARIES: RINA DHAKA

While an intellectual quality evolved as the hallmark of designers in the Eighties, Rina Dhaka balanced it with sexy, stylish design.
RETHINKING CORE BUSINESS PRACTICE

06-MAY-2020

"E-commerce is the writing on the wall. Tie-ups with e-stores is the only point of sale."

» click here to read the blog

HANDLOOM DIARIES: SHANTI BANARAS

The seventy- year old brand aspires to revive and retail Banaras' textile craft with smaller, authentic production and wealth creation opportunities for weavers.
WEAVER EMPOWERMENT WITH CREATIVE DESIGN

22-APRIL-2020

"Exodus of weavers from handloom is a shame because this is an art. If we lose this art, there will come a day when we will only have samples of lost craftsmanship.

» click here to read the blog

HANDLOOM DIARIES: BELA SHANGHVI

Craft revivalist, textile conservationist and designer Belaa Sanghvi has been reviving indigenous textiles before sustainability became a buzzword.
INDIGENOUS HANDLOOM IS NEED OF THE HOUR

10-APRIL-2020

"I am a purist. I don't like to change the antiquated textile craft and technology because sticking with it brings out the result that has sustained itself since centuries..."

» click here to read the blog

DESIGN DIARIES: KARLEO

'Masks For Humanity' is a collaboration between the BMC and Karleo to design and produce non-surgical masks for sweepers and garbage collectors.
MASKS FOR HUMANITY

06-APRIL-2020

"We are utilising our design team's skills to create non-surgical masks—the most essential accessory these days"

» click here to read the blog

SUSTAINABLE FASHION

Evelyn Mora, Founder, Helsinki Fashion Week stands for innovation, development and excellence in sustainable design; above all, transparency.
EVELYN MORA, FOUNDER, HELSINKI FASHION WEEK

31-JANUARY-2020

"It's inspiring to give these designers a platform. People from different cultural backgrounds share this mindset but have different techniques of applying sustainability to their work"

» click here to read the blog

DESIGN DIARIES: RINA SINGH

Awarded Chairman's Scholarship 1998 at Wigan and Leigh, Elle India Graduates Award 2015, Runners Up at Vogue India Fashion Fund 2016 and finalist from India at Woolmark International 2016, Eka is reflective of Rina Singh's ethos of simple sustainable living.
SUSTAINABLE LIFE

29-JANUARY-2020

Rina Singh speaks on mindful design, how sustainability comes naturally to Indians and the importance of a green wardrobe.

» click here to read the blog

DESIGN DIARY: NEETA LULLA

She is one of the few designers who has come full circle… from design student to costuming and couture to launching a fashion institute to give back to the business.
A CONVERSATION WITH NEETA LULLA

05-DECEMBER-2019

"As a designer I am greedy when it comes to grasping different concepts, formats and techniques; utilising that in costuming or couture comes with experience."

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POSTCARD FROM PARIS II

She is the most respected vintage luxury handbag collector. Owner of rare decadent pieces from Chanel and Hermes. Including the first Birkin!
IN CONVERSATION WITH CATHERINE B

22-NOVEMBER-2019

"I have a passion for Parisian elegance and craftsmanship. I love stories and I enjoy being able to discover one when I find a treasure!"

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POSTCARD FROM PARIS

Hers is the story of a girl who travelled to the US in 1952 to pursue Masters in Philosophy at UCLA, Doctorate at UC Berkeley, worked for UNESCO, wrote for New York Times and then opened her a fashion boutique and art gallery in Paris.
MOMENTS WITH THE LEGENDARY MOHANJEET

20-NOVEMBER-2019

She was the very first to place Indian Fashion on the global landscape by crafting new modern silhouette with traditional handmade textiles.

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DESIGN DIARY: JAIPUR RUGS

Jaipur Rugs has added 40,000 artisans into its value chain with the sole purpose of elevating rural communities through hand-knotted rugs.
YOGESH CHAUDHARY, DIRECTOR, JAIPUR RUGS

23-OCTOBER-2019

"It is our aim to connect the rural weaver with the global customer; to reach out to rural artisanal communities and empower them with doorstep entrepreneurship"

» click here to read the blog

DESIGN DIARIES: PURVI DOSHI

Acclaimed for her ecologically sustainable label, she is making headlines with her debut menswear line and a showing in Paris.
IN CONVERSATION WITH PURVI DOSHI

06-SEPTEMBER-2019

"We try to pick up an art form, form our own cluster and give them work so they can lead financially sustainable lives."

» click here to read the blog

Anita Iyer Narayan

ADAPTIVE FASHION

This advocacy for mindfully designed collections marks Indian Fashion's most recent step towards inclusion.
IN CONVERSATION WITH GEETA CASTELINO

31-JULY-2019

"if each store has a tailor in the alteration department who can make little changes in the garment… it could be a welcome beginning!"

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DESIGN DIARY: PANKAJ AND NIDHI

Pankaj and Nidhi rethink the vocabulary of ready- to- wear with couture lens and intelligently apply their unique design aesthetic to each show narrative.
IN CONVERSATION WITH PANKAJ AND NIDHI

20-JULY-2019

"We have always made our ready- to- wear collections with a couture lens"

» click here to read the blog

DESIGN DIARIES: BIBI RUSSELL

Top model who has walked for YSL, Karl Lagerfeld and Giorgio Armani, fashion designer with a degree from London College of Fashion, "one of 20 people to watch in the millennium in Asia" cites Asiaweek and founder of "fashion for development".
BIBI IN RAJASTHAN

11-JULY-2019

"What can be better for craftsmen and weavers if their art comes under the 'fashion' umbrella and is recognised worldwide? The exposure will increase their confidence and encourage them to stay rooted in their culture."

» click here to read the blog

NISHA HARALE

THESPIAN DIARIES

You've admired their presence onscreen or behind the lens. Now get to know them better.
IN CONVERSATION WITH NISHA HARALE

01-JULY-2019

"Music has helped heal me..."

» click here to read the blog

Lecoanet Hemant

DESIGN DIARIES: LECOANET HEMANT

Celebrated for wowing Fashion with a mix of the precision-chic of Parisian couture and commercial potential. Follow LecoanetHemant on Twitter
AYURGANIC

23-MAY-2019

"Ayurganic is like wearing a breathing mask for your body!"

» click here to read the blog

SUPERMODEL DIARIES: TINA CHHATWAL

Tina Chhatwal's career ascended so precipitously after she won an International pageant, she became the toast of Fashion. Today, she aspires to pay it forward.
FROM SUPERMODEL TO ENTREPRENEUR

11-MAY-2019

"I was young when I won the pageant. If I had the support of an agency, my career path would have been different."

» click here to read the blog

TARANG ARORA

DESIGN DIARIES: AMRAPALI

Amrapali Museum preserves the cultural heritage and time-honoured traditions of the nation through collection of rural, tribal and folk jewellery and objets.
IN CONVERSATION WITH AMRAPALI CEO TARANG ARORA

28-APRIL-2019

Amrapali Museum preserves our cultural heritage and time-honoured traditions through its collection of rural, tribal and folk jewellery!

» click here to read the blog

DIARY OF A LUXURY JEWELLER

It is rare to be a family business and a cult jewellery brand worldwide but Samir Andrea Kasliwal can lay claim to both.
IN CONVERSATION WITH SAMIR ANDREA KASLIWAL

24-APRIL-2019

"My dual culture broadened my vision which allows me to engage with people from different backgrounds..."

» click here to read the blog

HH MAHARAJA GAL SINGH JI OF JODHPUR

CARTIER TRAVEL WITH STYLE

LIVE coverage and exclusive interviews of Cartier Concours d'Elegance which travelled to Jaipur for the sixth edition of 'Cartier Travel With Style'.
EXCLUSIVE CHAT WITH HH MAHARAJA GAJ SINGH JI OF JODHPUR

18-MARCH-2019

"Vintage cars are beautiful works of rare automobile designs; they represent different eras and have their own unique history."

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pacho

EXPLOSIVE MOMENTS

Some people stay on in our minds... some conversations don't fade with time!
CARTIER TRAVEL WITH STYLE

25-FEBRUARY-2019

Cartier Concours d'Elegance travelled to Jaipur for the sixth edition of 'Cartier Travel With Style'.

» click here to read the blog

THE VANITY FAIR DIARIES

THE BOOK NOOK

The Book Nook reviews books that add value to our spirit and our shelves. All book reviews are individual views of the person penning it and the website does not subscribe to the same.
THE VANITY FAIR DIARIES

01-SEPTEMBER-2018

Unable to detach author from diarist, Brown comes across as intoxicated with success and merciless about Manhattan elite.

» click here to read the blog

FASHION COLUMNIST: SATHYA SARAN

Editor of Femina since 1993, Sathya Saran has made the magazine contemporary. Today she is Visiting Professor at NIFT. Follow Sathyaistruth on Twitter
ADVICE FOR WANNABE FASHIONISTAS

26-MAY-2018

"Oh please! May I (as someone who hurts when I see a badly dressed person) offer little bits of advice to wannabe fashionistas?"

» click here to read the blog

nisha jamvwal

FASHION AND THE CITY: NISHA JAMVWAL

Interior Architect and Fashion Designer Nisha JamVwal is the quintessential aesthete! Follow NishJamvwal on Twitter
BALANCING ACT

29-APRIL-2018

Remember the March Hare in Alice In Wonderland? "No time, No time, No time", he repeated as he buzzed about? He was prophesying the present.

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DIARY OF A GLOBAL LUXURY EXPERT

Hailing from France, Veronique Poles is a luxury, lifestyle and fashion consultant living in India for over a decade!
THE GERMAN PRESIDENT VISITS COUSU D'OR

11-APRIL-2018

"The German President and his wife loved the exhibit and its global potential and invited the showcase to Berlin!"

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rinaa shah

DIARY OF A POLO PLAYER

From tennis and squash to F1 Racing in California and sky diving in New York, Rinaa Shah has done it all. Now it's Polo!
FOLLOW THE DREAM

02-APRIL-2018

"I am a big believer that one can fulfil their passion at a any age… you just have to want it badly... nothing is impossible!"

» click here to read the blog

ROCKY STAR

DESIGN DIARIES: ROCKY S

RockyS rose to unparalleled heights with star-truffled shows, styling celebrities worldwide, designing for brands and more! Follow RockyStar on Twitter
THE BUSINESS OF FASHION

08-OCTOBER-2017

"I draw inspiration out of my own experiences and have a different story to tell each season."

» click here to read the blog

MY WELLNESS DIARIES

Physically, mentally, digitally, I refuse to stay still. And I plan to get my life back on track with slow living at a nature retreat!
HOW I HEALED AT AURORA RETREATS

20-APRIL-2017

"It was the perfect place, with its positive energy, to journey inwards to my deepest self. And heal."

» click here to read the blog

CHANEL

THE CHANEL DIARIES! EXCLUSIVE!!

Chanel India provides Explosive Fashion with EXCLUSIVE editorial shoots and behind-the-scenes content of its International shows and campaigns!
PUMP UP THE GLOSS: AN EXCLUSIVE!

31-MARCH-2017

When I heard from Chanel that it would collaborate with Explosive Fashion for an EXCLUSIVE beauty shoot [once again!] I was thrilled beyond belief!!

» click here to read the blog

CHANDNI CHOWK

TOURIST IN MY CITY

Explore your city for a new perspective! Follow JasmeenGDugal on Twitter
TOURIST IN MY CITY | PARANTHE WALLI GALLI

20-DECEMBER-2016

"It's vital to zig zag, always alert to jump to one side at the blast of a horn or the 'moo' of an irate cow!"

» click here to read the blog

THE ART OF BEING EXTRAORDINARY

Konkana Bakshi is a national etiquette expert, sought out industry leader, and the owner of business, social and personal enhancement etiquette schools Savoir Faire and Tres Chic.
PARTY ETIQUETTES

20-DECEMBER-2016

Want be the toast of a party? Observe these social etiquettes by Savoir Faire's Konkana Bakshi!

» click here to read the blog

USAMA ALI KHAN KHATTAK

POSTCARD FROM LAHORE

The skyrocketing career of model Usama Ali Khan Khattak is a story of simmering success and chances are we'll see him in theatre and films soon!
POSTCARD FROM LAHORE

05-JUNE-2016

"People may feel it's my face or physique but what makes me different is my attitude. I'm very selective..."

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Cannes2016

POSTCARD FROM CANNES

Exclusive Interviews from Cannes 2016!
ANJHULA MYA SINGH BAIS: WOMAN ON A MISSION

31-MAY-2016

"An event can be experienced two ways: shallow or deep. Everyone has narratives and away from all hubbub is true work, power and significance..."

» click here to read the blog

http://www.ranawat.com/

DESIGN DIARIES: RAJDEEP RANAWAT

Rajdeep Ranawat is an artist and designer. On graduating from NIFT he trained in Paris and NYC and then launched his label in 2004. To commemorate ten years in fashion, he sharees his experience from 2004 till date with weekly posts. Follow Rajdeep on Twitter
LAST 3 YEARS OF MY DECADE IN FASHION

24-OCTOBER-2014

"We complete 10 years in the fashion industry this month in October 2014"

» click here to read the blog

vijay balhara

DESIGN DIARIES: VIJAY BALHARA

In a season when the agenda of fashion is being rewritten by brilliant designers, all that a discerning shopper wishes for is a collection that makes a style statement. That's where Vijay Balhara comes in. Follow VJB on Twitter
THE MAKING OF 'THE COVEN OF BLACK NARCISSUS'

30-JULY-2014

"Before the shoot I just told one thing to Roberta: that I need her to give a part of her soul in every picture.."

» click here to read the blog

PAYAL SINGHAL

DESIGN DIARIES: PAYAL SINGHAL

Granddaughter of artist and photographer J.P Singhal, Payal Singhal grew up amidst films, fashion and art. Follow Payal Singhal on Twitter
BEHIND THE SCENES OF PAYAL SINGHAL SS14 SHOOT

05-MARCH-2014

Payal Singhal blogs exclusively for Explosive Fashion while shooting the look book of her Lakme Fashion Week SS14 collection 'Lady Sahara'.

» click here to read the blog

FASHION CHRONICLES: KARISHMA NAINA

Muse for the hottest designers on the block. On the ball with latest styles.. shooting and blogging.. what more could a girl want? Follow KarishmaNaina on Twitter
THE ART OF PLAY

27-JUNE-2013

"While the world is out at work, we are out at play but it just so happens that our play; singing and dancing, acting, writing and dressing up, is our work..."

» click here to read the blog