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— Jasmeen Dugal

From editor of a film magazine and columnist of 'Off The Cuff' in DNA, from advisor to global conglomerates and fashion weeks… Umesh Jivnani is one of the pillars of Indian Fashion. The fashionable gentleman, with a heart of pure gold, speaks to us on the eve of India Beach Fashion Week in his capacity as one of the integral members of the board.


''The ultimate goal of India Beach Fashion Week is to become one of the world's premier beach and resort fashion destinations in India, in Goa... to take Indian beachwear and resort wear global. My role is to ensure that we get some of India's best designers on board, season after season, to showcase at the event; to facilitate and coordinate the flow of talent and to invite key buyers, editors and celebrities to attend the event in Goa. We have many meetings before the event to ensure smooth synchronisation between our designers and other teams on board. And what I enjoy most is that unlike other fashion weeks, IBFW is a mix of seriousness and fun, since the Goan vibe makes serious work feel like a party! This season, there's a lot to look forward to! We're doing some fabulous shows at the poolside. We've got design doyenne Pallavi Jaikishan to showcase her pret line and there are many quirky, interesting designers showing fun retail-friendly pret collections.


Similar to every fashion week worldwide, there would be live updates on social media. Instagram has changed the way we look at everything. Social media is the way ahead undoubtedly but nothing beats watching a fashion show live… the feel is very different and unique. That said, here's some advice for those attending India Beach Fashion Week — Your survival kit should include a swimsuit, tanning lotion, sunglasses, flip-flops and easy-to-wear daywear. My personal style? It's unique. I never follow trends blindly. I mix and match high street with high end. I like to co-ordinate my accessories with my overall look. And yes, shoes are very important as that can make or break a look! Lastly, always smell great and wear a smile. Nothing looks better on you!''

IBFW board Member Umesh Jivnani
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