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IN CONVERSATION WITH PRIA KATAARIA PURI

She is Fashion's diva. The eyes. The curls. The elegance. Her garments are everything a woman looks for: it moves with the natural curve of a woman's body, with bold splashes of color and print that make people stop in their track and ask, "Who designed that?" Sure, iconic is an overused word but with her effortlessly chic style sensibility and clientele like Madonna—it's just that. No wonder there's a buzz about her opening showcase at Asia Resort Fashion Week on 1 March. Over to Pria Kataaria Puri.

 

"My expectations from Asia Resort Fashion Week? I'm looking forward to a good, quality showcase and I'm very excited that it's being held in an outdoor venue in Goa! Of course I'm expecting PR and branding for my label! In terms of buyers… I'm not expecting a buyer turnout but am surely expecting buzz about my showcase in social media — and brilliant images and footage that can be used all year round.

 

My signature style is wearability, comfort and glamour! That creates an ease and a confidence and there's nothing more beautiful than a confident woman. Resort trends to look out for in SS18? Indians are in the process of familiarising themselves with the concept of resort wear and beginning to understand that it's more than gameness you wear to the beach; today it is easy breezy garments that have no silhouettes, perhaps no arm holes. It simply takes the shape of your body and is crafted in breathable fabrics that is perfect for a hot climate.

 

My SS 2018 collection in titled 'Santorini'. In terms of how it will play out on the ramp… that's for you to wait and watch! However, Goa has beaches similar to Santorini—which is the inspiration—and since I'm opening Asia Resort Fashion Week I presume my showcase will be at sunset, which will be a perfect representation of my theme. Speaking of the collection, it's feminine yet strong… and free size so it can be worn by any body type and age group. I've experimented with lengths and silhouettes; for example, there would be minis, midis and maxis, shorts, bermudas, palazzos and dress pants! The highlight is my experimentation with fabric — I've used thirtee fabrics!! In previous collections I used hundred per cent silk, satin, crepe and chiffon; this time there would be different textures from taffeta to organza, chiffon and georgette. So I'm excited! Look for easy to wear pieces that go from day to evening… separates that can be mixed and matched as opposed to one-piece garments! Accessories play an important role, making the looks versatile — expect feathers, wide leather belts, pearls and glittering sequins!"
 

Asia Resort Fashion Week
Asia Resort Fashion Week Opening Designer Pria Kataaria Puri
 
26-JANUARY-2018
 
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