FOG Fashion Studio is gearing up for the first edition of Kair Kids Fashion Runway on 23 April at Movenpick, Bangalore — a professional show exclusively for designers of kidswear — to showcase the best in kidswear fashion, on child models, in front of buyers, fashion press and guests. The event is generating excitement at both industry and consumer levels and aspires to become a reference for the kidswear segment industry with a strong online presence and strategic partnerships. In conversation with Manish Dev, Founder, FOG Fashion Studio and Co-founder, Creative Head of Kair Kids Fashion Runway.
''I'm in the Fashion industry since sixteen years working on shows that highlight the best in menswear and womenswear. And then I thought — why can't we do same for kidswear? The vision of Kair Kids Fashion Runway is to showcase the best in kidswear. As Show Director, I would be executing all aspects of the showcase and playing an active role in the kids' grooming sessions. Here, I am proud to reveal that participants include Mihira By Deepashree, Ziva By Mohan Gowda and M Gown by Isac while Milan-based Kair would be showcasing its newest collection at the finale. You know, I aspire to be creative in the presentation and execution of the showcase and maintain an International standard in styling and accessories. One of the shows has a 'Go Green' theme where kids will pass on the message to adults. And speaking of child models, the selection criterion was a stringent online audition after shortlisting through the kids' video profiles and photographs. Showstoppers include supermodels and super moms!!
On a personal note, as a well-travelled industry Insider, I am usually called upon to resolve designers' anxieties which focus on fittings and execution. Upcoming designers don't have much self confidence so I always encourage and guide them through the show to give them the required confidence. I love this part of my profession! In my shows, I always try to be in sync with International standards in the setup, lighting and theme but I do wish fashion shows in India would focus more on buyers and encourage upcoming talented designers like it's done in Paris, Milan and London.''