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IN CONVERSATION WITH JACKIE BESTERWITCH

JASMEEN DUGAL  (click here to know more about this blogger)

Jackie Besterwitch is an iconic model with her svelte silhouette and captivating gaze. The 5'6'' stunning beauty has been modelling for two decades and is diversifying into fashion choreography at India Luxury Style Week in Bengaluru. Over to her. 

 

''Modelling happened by pure chance.. today it's been a good two decades since I've been associated with the profession. Reminiscing, I was working at a high-end luxury designer boutique "Scandale" and this is where I was discovered by photographer Waseem Khan who egged me on to give modelling a shot — this was the beginning of a new exciting life.. this is where the magic of Fashion unfolded and there's been no looking back since. There were campaigns for Ponds, Fair And Lovely, Raymonds, Levi's, Kingfisher, Bombay Dying, Tanshiq, Margo Soap and a lot of prestigious runway shows.

 

What made me choose modelling? It seemed viable at that age. I was too young to chart out anything stable at the time. Modelling seemed fun, creative and challenging but years later I realised it wasn't just a hobby anymore; it transformed into a stable profession where we were taken seriously and it wasn't as fickle, frivolous or shallow as it was perceived by many! So modelling became a full time job and in turn has brought me a lot of laurels and respect. It opened doors with a plethora of opportunities which I'm grateful for. But, to be able to sustain and maintain an image of substance in this industry takes a lot more than just a pretty face! You've got to have a massive personality armed with an easygoing no-nonsense attitude, grit, drive and determination. Modelling is a highly competitive, small and constantly fluid niche in the Fashion business. Looks go in and out very quickly. It would help if you stay on the ball with your presentation and professionalism and try to seize every opportunity  to grow your client base and business. 

 

With my experience, I would like to advise aspiring models to maintain discipline, professionalism and the ability to cope with criticism and rejection. It's a highly competitive industry so by all means you have got to possess the right attitude and confidence in order to sustain yourself and stand out. Of course, you must maintain a diet and fitness regime. Staying fit and healthy is honestly quite simple.. commit yourself! It's about your mental make-up, lifestyle and balance. Follow a balanced diet. Exercise!! Avoid junk food and try to pack in foods that are high in protein and fibre. Adequate sleep to ensure you function at your highest capacity. And, of course, to combat stress, pray or meditate. There is no excuse for not staying fit! Anything is possible if you're focused, disciplined and committed; its about time management, prioritising and planning ahead.

 

It's a personal choice to stick to modelling or diversify into related fields. It all depends how serious and committed one is; for me, this grew into a passion hence I learned the ropes and began giving creative inputs, be it on shoots and shows or styling myself in terms of hair and makeup. This confidence galvanised me to another level where I can explore different areas of the industry, hence my association with India Luxury Style Week as fashion choreographer. I'm ecstatic! This isn't my maiden venture as a fashion choreographer as I've directed a few shows in the past but yes, ILSW is on a much higher scale which means more responsibilities, which I'm totally game for. Anything  creative  and challenging is most appealing  to me so I guess the transition is gonna be a smooth one. Being one of the show directors on this platform is a big deal for me. Working alongside the best in the business like Shakir Shaikh, Ramesh Dembla and a few others is a complete honour and privilege so I'm going armed with all the confidence, creative vision and drive to make this season of ILSW the most relevant piece of work yet. Responsibilities is to ensure execution and presentation of every show is par excellence. Working in tandem with designers to bring to life their vision is of paramount importance! As is ensuring lights, music, stage design and choreography are all on point.

 

So, yes, I'm really looking forward to it. Making dreams come alive.. brushing shoulders with the best in the business.. working hard and challenging myself.. it's a pure adrenaline rush channeling all that creative energy into every aspect of this platform. It's a celebration of everything Male. So what you'll be witnessing is an amalgamation of all things, men's fashion. Right from current fashion to what a Forecast of the following season's trends. We have a stellar line-up of designers and models who've been handpicked by our core team in Bangalore to ensure this season is far superior. The bar has been raised and the expectations are high to mark it as an event which has global appeal combined with Indian sensibilities. For designers, the Key is to stay true to your brand. Keep it original and fresh and don't be afraid to take risks or experiment.

 

Speaking of Bangalore, the last decade has certainly changed the face of Fashion. But now there seems to be an aristocratic sense of style that incapsulates the spirit of this city so beautifully. Be it restaurants, high-end designer labels, pubs, cafes or nightclubs.. Bangalore is taking global Fashion seriously and has raised the bar in the way we are perceived globally. Finally, I would like to thank Ramesh Dembla for this great initiative in Bangalore and of course for believing in me and giving me this mammoth venture as an opportunity.''
 

INDIA LUXURY STYLE WEEK
Jackie Besterwitch is an iconic model with her svelte silhouette and captivating gaze.
 
INDIA LUXURY STYLE WEEK
Watch out for her Fashion Choreography in India Luxury Style Week!
 
27-APRIL-2017
 
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