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IN CONVERSATION WITH BABITA MALKANI

— JASMEEN DUGAL

Babita Malkani plunged into the fashion vanguard in 1988 and since then her label has witnessed a meteoric rise. She was chosen to design ICC Champion's Trophy '09 winning team's uniform and now retails in Mumbai, Delhi, Hyderabad, Dubai, Indonesia, Hong Kong, Atlanta, South Africa, New York and Europe! And that's not all — she has dressed Bollywood icons Anushka Sharma, Vidya Balan, Lisa Haydon, Malaika Arora Khan, to name just a few. A quick fire conversation with the designer on the eve of her showing at Laconic — an initiative by Fashion Design Council Of Rajasthan.

 

BABITA WHERE DO YOU THINK FASHION IS AT THE MOMENT- IN PARTICULAR IN RAJASTHAN?

 

Rajasthan is a state with varied traditions, cultures and costumes. The women of Rajasthan believe in rich vibrant colour, traditional craft and intricate handwork with a fusional twist in the silhouette. As a Mumbai-based fashion designer, I would want to incorporate a touch of my fusion aesthetic into the people of Rajasthan therefore having them embrace my style and design, with an open mind towards handcrafted embellishment and contemporary fusion silhouettes and a refreshing, invigorating colour palette.

 

WHAT ARE YOU FASCINATED BY AT THE MOMENT AND HOW DOES IT FEED INTO YOUR WORK?

I am currently fascinated with the authenticity of the elements of nature. Nature has always drawn my attention and has brought the best designs out of me. For SS19 I'm looking at colours like peach, dusty pink and my go-to monochrome as I feel the softness of a blushing colour palette muted with white alongside a hint of glowing gold adds the right gradient of glamour. And, that, most definitely seems appropriate as we move into the summer!

 

WHAT DO YOU CONSIDER TO BE THE MOST IMPORTANT — COMMERCIAL APPEAL OR CREATIVE FORCE —KEEPING IN MIND BOTH CATWALK APPEAL AND RETAIL READINESS?

 

To continue growing as a designer of the Indian fashion industry, I believe both commercial appeal and a strong creative force is essential. We, as a team, try to amalgamate both these factors into designs that are an exaggeration of style on the ramp and at the same time focus on specific design elements to assure that it is wearable and embraced by the regular audience.

 

LASTLY, WHAT'S NEXT ON YOUR PLATE?

We are launching our Spring Summer '19 Luxe-Resort Fusion Wear very soon. So stay tuned for further updates!!
 

FASHION DESIGN COUNCIL OF RAJASTHAN
Babita Malkani
 
01-MARCH-2019
 
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