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IN CONVERSATION WITH ARFW FOUNDER

— JASMEEN DUGAL

Asia Resort Fashion Week is influenced by holiday glamour that is an integral part and parcel of resort destinations worldwide — and is poised to transform the perception of Resort fashion in the nation. In its debut, the three-day fashion showcase will witness A-List designers, supermodels and buyers. In conversation with founder director Mahin KS in the run-up to Season 1.

 

Tell us about was the moment you knew you wanted to produce Asia Resort Fashion Week. How did it happen?

 

It all started at the age of 17 when I attended a fashion show. I knew at that moment I wanted to be part of this industry and I worked on making my dream a reality by directing fashion shows and other events, in my capacity. Through the years, I nurutured this dream of producing a massive fashion showcase in Goa where stalwarts of this industry would be a part of it. With India holding so many fashion shows and the average India becoming fashion conscious, I knew that this is the time to fulfill my dream — and thus I launched Asia Resort Fashion Week, which I envision will put Goa on the world Fashion map.

 

Asia Resort Fashion Week is the first of its kind. Do share with us your vision for this edition.

 

I want Asia Resort Fashion Week to be recognised as one of top Fashion events, where stellar powerhouse designers, supermodels, buying houses and show directors would be an integral part of it. I want Goa to become a fashion hub similar to Mumbai and Delhi so that designers can plan to launch collections at ARFW. The state of Goa deserves its own fashion week because it has become a favourite destination for people from across the globe for either luxury holidays or destination weddings, and shopping for designer wear will now become a part of their itinerary.  We will make it accessible to them.

 

What was the criterion in selecting participating designers?

 

Experience, creativity and popularity are some of criteria for selecting designers.

 

What are the tips you can give designers to get maximum benefit from Asia Resort Fashion Week?

 

They will have opportunities to explore business opportunities as we would be inviting key buyers from across the globe. We will also have national media and social media influencers at the event to give designers maximum exposure.

 

Do tell us about the event format. What makes it unique ?

 

The event will run for three days. Each day there will be sixteen designers showcasing, directed by India's top show directors and presented beautifully by top models, and attended by celebrities, fashion editors, social media influencers and key buyers. We will not compromise on anything and aspire to make it a huge success for all associated with it!

 

What have you enjoyed most whilst organising Asia Resort Fashion Week?

 

I'm getting to know so many new, exciting people of the Fashion industry. That said, I have faced many tough situations in this journey but I always take them in my stride, with patience and perseverance.

 

What are three attributes a fashion week producer should have?

 

Lots of patience, ability to deal with people and establishing the right connect at the right time.

 

The three day of the shows your survival kit will include…

 

My phone battery and my patience!!

 

How would you describe your own personal style?

 

Simple and Elegant!
 

ASIA RESORT FASHION WEEK
ARFW Founder Director Mahin KS
 
02-DECEMBER-2017
 
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