India Luxury Style Week Men's Edition runs from 26—30 April with cutting-edge designers from across the nation and overseas showcasing the hottest looks in menswear. Kovid Mittal shares how he aspires to bring in an element of diversity in menswear and gives us a sneak peek of his collection!!
''Bangalore is the I.T. city of India so people from all across the nation come here for both academics and work. So, to cut short, it's a city populated with people from a diverse cultural background and ethics. Moreover, Bangalore has an amazing climate — neither too hot, nor too cold. Showcasing in Bangalore is like reaching out to all sections of people; India Luxury Style Week Men's Edition is the nation's most prestigious men's fashion showcase with Bollywood A-List Akshay Kumar as its brand ambassador — by showcasing at ILSW I am reaching out to millions of viewers and buyers!!
These days men are equally conscious about fashion and style as women. ILSW will set the benchmark for a lot of people, in particular buyers, as it will have cutting-edge design and creativity. I have titled my collection 'Demigods' and my design aesthetic is both classic and experimental. With this showcase I aspire to bring diversity in men's fashion. I have used cotton, linen, hummus silk, wool and a touch of Eri silk in the scarves and lapels. Look out for coats, blazers and jackets with different cuts and designs. I have designed these garments in such a manner that each look can be worn with one's own tees and shirts, giving men the opportunity to experiment with my designs and style their own look!
I retail from Jal Vayu Club at Yeshwantpur and in a few days my collection would be available at Leela Palace Colonnade. There is a lot of work from here on. My next collection is an amalgamation of elements from the Mughal dynasty and modern menswear and I am planning to showcase it in Dubai this August!''