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IKONIC

— Jasmeen Dugal

At India Beach Fashion Week , not only do you discover the hottest swim- beach and resort trends but also the hairstyles that make a statement on the beach or at a star-truffled yatch party! We spoke to Rayed Merchant, IKONIC, the brand which is the force behind the sexy hairstyles you see on the IBFW catwalk season after season, to share the hottest hairstyles, hair care and do's and dont's for this season!

Do tell us about the nature of your association with India Beach Fashion Week

Ikonic has been Official Hair And Makeup Partner with IBFW since the beginning and Ikonic adds the style and glamour quotient at the event with our new collection each season.

 

Keeping resort and beach in mind... do give us a description of hairstyles we would see on the catwalk.

This season, it's about tidal waves and pearly curls, so we are looking forward to playing with different textures to create a sassy and cheeky look.

 

What are the biggest hair care do's and dont's?

One of the major do's is the routine for any hair care procedure using appropriate shampoo and conditioner. Also, use of some constructive products will protect your hair before you jump into the beach. Don't shampoo your hair too often when you are on the beach and just let it take a natural breeze into your hair.

 

What is the one hair care tool we simply should not live without?

The Ikonic Luxure Hot Brush! Priced at INR 6,500 it features 50 secs heat-up time for quick hairstyling; unique bristle architecture for volume and bounce; rubberised body for comfortable grip and control; static free bristles to glide through your hair making it glossy and frizz free and a smart design to protect your scalp from damage and burns.

 

Which iconic hairstyles do you feel will always be a beach or resort classic and how do we simply create it using Ikonic products?

Ikonic has come up with the very innovative tool called 3-in-1 Deep Waver; it’s the easy go-to tool for personal hairstyling to create any type of waves and curls and you will be outshining anytime and anywhere with that hairstyle.

 

Do you have hair care tips for those of us who want to give ourselves a treat before a big night?

A couple of days before your event, give new life to your locks using an overnight hair mask. Be sure to find a formula that won't ruin your pillowcase though. Doing the mask in advance will avoid weighed-down strands when the time comes to style your hair. Take your conditioning to the next level by doing it before you step into the shower. Apply a leave-in conditioner and gently brush through strands prior to showering, and then continue your routine as usual. This will maximise its efficacy, leaving you with silkier, healthier-looking tresses. Remember to avoid conditioning near the roots so you don't end up with flat, greasy-looking hair. The day of your event, use a serum for split ends while styling. This will give your locks a healthy, freshly cut look even if you didn't have time for a trim!

 

Do tell us about the key products at Ikonic Professional

The PRO 2500+ hair dryer is equipped with a high performance motor for extreme velocity and maximum concentrated air flow speed. By producing high air flow at a constant temperature, this dryer protects your hair from harmful heat, offers long life and is equipped with a overheating protection device, to ensure your safety. The compact lightweight mini tong has a fast, safe heat recovery system, a barrel that creates perfectly defined curls, and is ideal for short hair and fringes. The IKONIC Gleam has super slim, extremely durable rose gold plates for styling longer, thicker hair.  These plates emit gentle, far-infrared heat that is kinder to hair, heats it from the inside out and eliminates frizz. The IKONIC Luxure collection is a true reflection of the extravagance, glamour and artistry that defines modern hairstyling. It’s a collection that redefines the luxury quotient for hair tools, and will help you stand out both in terms of the tools you use and the works of art you create.
 

IKONIC PROFESSIONAL
Ikonic Professional Tools that you must have in your haircare box!
 
31-OCTOBER-2018
 
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