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IBFW SHOW DIRECTOR SHAKIR SHAIKH

— Jasmeen Dugal

Credited for quality work and dedication since 22 years, Shakir Shaikh is an acclaimed show director in Fashion with a voracious appetite for creativity, which has bagged him shows with high-rollers. In conversation with the game-changer of Indian Fashion and Show Director of India Beach Fashion Week.

 

"India Beach Fashion Week is a great property that is doing tremendously well. In its sixth season, I'm so glad to see that it's getting bigger and better and in sync with global trends in terms of designerwear and the showcase. This season, it will be on a different scale with sleek minimalist shows. My role is to choreograph and direct runway shows, including the execution of each showing with value adds — I'm overseeing the music, the backdrop, the sets and contributing ideas to make all shows creative and very individual so that each one stands out as unique.

 

My favourite moments in directing shows is initial conversations with each designer and going through the moodboard. Each designer has a different inspiration, steeped in travel or the experience of life or an incident that shaped them or maybe a vision — eventually I perceive the designers' mindset. It is an interactive process and I'm always excited to start the communication each season; it is a lot like meeting a stranger on holiday! And I get immense pleasure at the end of the day when the designer comes to me after the showcase and hugs me for presenting his or her vision on the catwalk!

 

Ultimately, what makes India Beach Fashion Week unique is the amalgam of various facets — there is fashion, music, parties, media stalwarts and an International audience — all of which come together to form a unique experience. It's a two-day fashion cityscape on the beach this season where one can breathe fashion, live fashion. This season is going to stand out with a special showcase but I would like to reveal that closer to the date.

 

From my experience, I'd like to share a tip with the newer designers — guys, keep it realistic and minimalistic, in sync with the Indian palate yet globally relevant. And, yes, keep it priced well so that it sells! After all, India Bach Fashion Week has changed our perception and designers have begun creating lines for beach, swim, resort wear and destination weddings. Pallav Ojha has carved a niche on the world Fashion map; the event has achieved its mark and getting bigger with each season! See you there!!"
 

INDIA BEACH FASHION WEEK
Shakir Shaikh, Show Director of India Beach Fashion Week
 
29-OCTOBER-2018
 
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