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IBFW DESIGNER FARAH ANSARI

— Jasmeen Dugal

Farah Ansari hails from Jaipur. The royal heritage, rich art and craft and vibrant culture of the city have been a source of inspiration for her and gives shape to her creative aesthetic. In conversation with the designer.

 

''I'm thrilled to be a part of a global platform like India Beach Fashion Week. It is giving me the opportunity to satiate my craving to showcase stylish, comfortable resort-wear with an air of regality. As an ode to the city, I've chosen a pink theme. The collection would be an ensemble of creative ideas on the catwalk. Having been a part of Rajasthan Heritage Week since three years I'm closely associated with weavers in Rajasthan so you can expect to see jumpsuits and shirt dresses crafted with airy, breathable and sustainable khadi.

 

Personally I take inspiration from the rich art and culture of Rajasthan. I want to weave a tale of the nexus of modern and traditional handcrafted design, crafted with Khadi. I believe the material is futuristic and promising. That said, my work is inclined towards the ramp-to-retail approach as it's helped me to promote Khadi and the weavers and artisans. The immediate retail readiness of the collection has also helped deal with the economics of business and in making it more accessible in the market.''
 

INDIA BEACH FASHION WEEK
Farah Ansari
 
05-NOVEMBER-2018
 
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