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IBFW DESIGNER ESHAA AMIIN

— Jasmeen Dugal

Eshaa Amiin has come a long way from working in export houses, styling campaigns, TVCs and Bollywood luminaries to Fashion Director at Miss India Organisation and model mentor at National Academy Of Modelling And Grooming. In November '14, she launched her fashion label and today her show at India Beach Fashion Week is most-awaited. Over to her.

 

"Summer Resort is a big season in India and to showcase my line of resort wear, Goa seems like the perfect destination! My collection, titled Tropical Tales, is fun and adventurous, a mix of vibrant floral and leaf prints in aqua, fuchsia and turquoise in fluid fabrics which instantly remind you of tropicana, beach and sunshine and transports you to an exotic holiday!!

 

Being a fashion design graduate from NIFT, designing has always been my first love but styling is what I enjoy most! It keeps me on my toes and presents new challenges daily which brings out a child-like excitement in me. As a stylist, I am exposed to art, fashion and beauty. My shoots involve travelling to interesting places which also become a source of inspiration for the designer in me and I often sketch my inspirations, thoughts and expressions. Specifically speaking of designing, the urge to be creative and do something different is the force that drives the collections but at the same time I fuse it with functionality to make it commercially viable. Catwalk appeal, to me, depends on how you style your garments; even the most retail friendly collection can be transformed into a highly stylised show!! My design aesthetics revolve around cutting edge silhouettes, prints and textures; I keep building on this to keep it edgy, stylish yet wearable and in sync with the latest trends. Speaking of India Beach Fashion Week, on the day of my show, the three things I absolutely cannot do without is — a fabulous collection, a focused energetic team and positive happy vibes!"
 

Eshaa Amiin
Eshaa Amiin
 
31-OCTOBER-2018
 
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