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IBFW DESIGNER ANUPAMA DAYAL

— Jasmeen Dugal

Anupama Dayal parlayed the stratospheric success of her label since 2004 into a career as the nation's most sought-after resort designers. With jewel-tone fabrics, personal take on classic resort silhouettes and revival of ancient hand-printing techniques, her designs are  pure bohemian glamour steeped in Indian craft. Her Resort 2018 collection in collaboration with Absolut India is an ode to the LGBTQ community and is easily the most talked about showing at India Beach Fashion Week. Over to her.

 

''A lot of work I do can come under the design umbrella of Resort so it makes sense to specifically design a resort wear collection for India Beach Fashion Week. I've been associated with this body for a long time and there is a sense of familiarity and loyalty. The theme of my collection is 'Ordinary Love'. Let's be grateful that we have the ability to love, that we live in a country whose judiciary albeit slow moving, recognises our freedom to express ourselves regardless of religion, community, caste, sex. Let's be grateful that we live in a world where our sexual orientation will never hold us back again. Open your eyes. Open your heart. All you will see is love. Speaking of the collection, the looks to watch out for are the looks that you do not expect to see on men but without any exhibitionism or gimmickry involved!

 

That said, I do several different things like designing resort wear, accessories and jewellery, home line, designing interiors of resorts and much more because I believe leading full-fledged lives is useful. How difficult is it juggle different hats?! It's a joy for those of us in creative professions, and in Fashion, in particular. You're absolutely right in speaking about an adrenaline rush with respect to creativity. Creativity can flood you with happiness and it's a very healthy route to finding joy. I feel blessed to have this and I honestly feel I'm only on the tip of the iceberg… I feel we only use a fraction of the creativity that we are all blessed with! That said, I keep my signature style fresh each season. As a friend, you know that it's about working on ourselves every single day. By doing that, hopefully we add something, we improve something, we reinvent something while staying ourselves, because if we do not stay ourselves, you would have no use for us.

 

The countdown has begun! You know, there's this magic about Goa. It's indefinable, it's inexplicable. It is there. As soon as I reach Goa, I find my body starts relaxing. Even my toes curl in joy! It's this combination of the Arabian sea, the Goans themselves, a vast space and also how we celebrate Goa, as you and I love to do anyway.''

Anupama Dayal
Anupama Dayal
 
04-NOVEMBER-2018
 
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