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HER STORY

— JASMEEN DUGAL

Conceptual luxury jewellery brand 'Her Story' recently unveiled a campaign with actor Sobhita Dhulipala, shot by Bikramjit Bose. His narrative-driven approach brings the human element into focus. ''The style of photography is keeping it very real and spontaneous. This works perfectly given the philosophy behind the brand and the campaign—which is about getting in touch with your emotions. When you shoot something in black and white, what stands out the most is the person's expressions over colours, tones and details of the product,'' he explains.

 

''''Her Story' is a new concept in jewellery, with a desire to disrupt the way traditional jewellery is perceived and acquired. Each collection represents a unique aspect of a woman—who she is, beyond who she may be perceived to be,'' says Sitanshi Talati-Parikh, Brand Architect, Her Story. ''Sobhita is a girl on the rise, dynamic, relatable, and one who keeps it real. She is the perfect voice for self-expression while the campaign brings alive the spirit of Her Story.''
 

HER STORY
Her Story
 
Sobhita Dhulipala for Her Story
Sobhita Dhulipala for Her Story
 
02-NOVEMBER-2019
 
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