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GUCCI DIY

— JASMEEN DUGAL

Good news for luxe consumers. Gucci DIY is finally in India! Championing Creative Director Alessandro Michele's idea of self-expression, Italian fashion house Gucci hosted cocktails at their flagship in DLF Emporio New Delhi to celebrate the personalisation service that allows us take the reins and create customised knits, sneakers and accessories, with monograms, in colors and materials of our choice!! Yeah, it's all possible in the land of interlocking GGs.

 

Here's how it works: For those, like me, coveting the Ophedia tote, choose leather, crocodile or felt fabric with crystal studded letters from the Gucci alphabet that can be appliquéd onto the bag! And, hey, it's a good idea to prep for the winters by personalising the wool knits i.e. crew-neck knits, shawl-collar bombers or button-through cardigans — with large letters that would be intarsia-knitted into the garment. Just give your preferences to the in-house expert and receive it within a few weeks in packaging printed with ABCDEFGucci. Now doesn't that make it the perfect gift or self indulgence?

 

PS don't despair if you can't make it to the store! Gucci.com allows you to view virtual images of your personalised products, created through 3D computer-generated imagery and real product photography. So, what are you waiting for? Gucci has its game on as discerning shoppers are increasingly demanding unique, individualised products—we're not a one-size- fits-all generation!
 

 
12-SEPTEMBER-2019
 
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