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GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN

— JASMEEN DUGAL

The path Alessandro Michele has taken to define his vision of the Gucci universe is a glowing, volcanic narration. The fabula of fashion begins at the drawing table, moves to the workshops, during fittings, trials and fault finding. It is a tale of manual and material skills, the result of a specific know-how that we tend to discount, to take for granted. The tale of fashion and tales about fashion are the stuff of legend, that comes to life with the advent of prêt-à-porter and its heyday, in those iconic images that span decades — from the fifties to the eighties — and become contemporary in the lexicon of Alessandro Michele, Creative Director, Gucci. It is from these considerations about myth, and from a desire to the actual process of dressmaking at the heart of fashion discourse, that the Fall-Winter 2019- 20 campaign was born — the narration focuses on the actual process… in the workshop, during the design and creation phase, on the runway, in the specialist press. What we see in the campaign is the collection taking on the role of protagonist and telling its own story, and for this reason, is deserving of the title #GucciPrêtÀPorter.

 

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds
Photography Director: Glen Luchford

Hair Stylist: Paul Hanlon
Make Up: Thomas De Kluyver

Location: Paris
 

GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
GUCCI AUTUMN WINTER 2019- 20 CAMPAIGN
 
16-JULY-2019
 
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