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DESIGN: MORE THAN ORNATE VISUALGASMS

"What is a typical day in the life of a design student? Our days range from times when we sit around Pinteresting like housewives!! Then there are deadline days — the day when all the madness culminates — the day we live for. And there are the days in between where all the magic happens — quite literally.." blogs Fashion Design Student Vishakha Somani.

"To exemplify that life.. let me start with a little tale of our Italian workshop. We started with a strict client brief and an especially sarcastic time limit. It was a wee bit startling! Nevertheless we sailed our boat. The amazing part was that their thought process worked in completely different parallels. In a way they presented us with new lens to look at the same old things. The brief was about amalgamating little elements from our crafts and creating something beautifully arbitrary. Now does not that sound so holy.. does it? But there were plenty of asterisks with their brain-wrecking conditions and the need to please the whole table in order to take the design forward. 

To be honest.. this was no big deal! The real problem was our conflicted brain. For us to put the clients need and requirements before our own was a foreign concept. It was hard to let go of the personal tie with our designs and a greater challenge was listening to criticism and appropriating the required changes. And then of course the clockwork: time runs so fast when there is work to do. Everything goes into crazy mode: inspiration strikes you at 4 a.m. you suddenly forget how to stitch and it is also a bad hair day!!! But we make it through.. don’t we? Through countless cups of coffee and sleepless nights.. obsessing over each little detail and internal disagreements.. and not remembering the being of the rest of humanity.. we make it through. To tell you the secret.. we do not live for the conclusion day. We live for each and every minute that leads up to it. It is the rocky path to the happy summit that makes our life so ideally imperfect. In the journey we learn everything we know and from the Italian professors I learnt the significance of being a designer over an artist. We do not make things because we wish to and we cannot be snooty with our work. We work to make life easier for everyone. We scrape a piece of our heart for every project but what is more important is to reach out to our clients soul.

Design serves a purpose and I think we forget about that and go all bananas over making beautiful things. When in practice.. it is more about making things that are beautiful and serve a reason for their existence than just ornate visual-gasms!"
 

GD GOENKA SCHOOL OF FASHION AND DESIGN
 
GD GOENKA SCHOOL OF FASHION AND DESIGN
 
GD GOENKA SCHOOL OF FASHION AND DESIGN
 
14-MAY-2014
 
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