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AYURGANIC

— JASMEEN DUGAL

A few years ago, ecologically conscious people championed organic textiles, vegetables and fruits. Free from pesticides and toxic substances, the movement is all the rage today. Taking the mantle of wellness forward is 'Ayurganic' — By Lecoanet Hemant. When worn, the drawstring pyjamas, pants, tops, tunics, wrap skirts, sweatshirts and hoodies, detox skin and , because these garments have been infused with special Ayurvedic herbs and oils acclaimed for its healing properties.

 

For the uninitiated, the sub-brand of Lecoanet Hemant takes inspiration from 5,000 years of Vedic healthcare, where garments undergo a stringent fifteen-day cycle of production right from supervised preparations of the Vedic textile treatments to natural dyes generated from plants, macerations and the final rinse. The garments are then infused with Ayurvedic herbs and oils. In this manner, the designer duo has made 'Ayurganic' eco-friendly right from the fabrics, the dyes and the threads to the packaging and certifies the use of 100 per cent organic cotton. What led to this revolutionary move? "We felt the body needs to be shielded from the harmful effect of pollution with a material that can protect and nourish it." PS These ensembles are not only super stylish but most beneficial for skin detoxification, deep relaxation and absorption of herbal essences similar to an Ayurvedic massage — best worn while you are relaxing or sleeping.
 

LECOANET HEMANT
Ayurganic By Lecoanet Hemant
 
LECOANET HEMANT
Ayurganic By Lecoanet Hemant
 
LECOANET HEMANT
Ayurganic By Lecoanet Hemant
 
LECOANET HEMANT
Ayurganic By Lecoanet Hemant
 
07-JUNE-2018
 
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