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Allen Solly: 'The Offline Clique'

The art of individual style is hard to master but confidence-boosting garments never hurt. Enter Allen Solly—celebrated for setting trends.. trends in the arena of fashion.. trends in showcasing the wealth of styles—and their newly-launched collection that celebrates color with fourteen unique shades.

Instead of going the wholesale route Allen Solly focused on creating a unique interactive activity 'Allen Solly Offline Clique: Face to Face with the Internet's Most Fashionable' which brought together the nation's key bloggers and influencers at Cheri One Qutab in New Delhi to indulge in a day of being shot in Allen Solly's color-inspired collection and casted for Allen Solly Colour Lab Lookbook which is about bringing colors back (http://on.fb.me/16TwbqU). It was a shoot with young people from different walks of life.. for whom style is an essential. They were the heroes of Allen Solly. PS There's more!! To celebrate the success of this pioneering activity shoot was a cocktail workshop for guests followed by a wine and cheese party to wrap up the shoot. Well we snagged footage of the fun behind-the-scenes mojo of the shoot. Here you go!
 
Shaily Khera
 
Arun Jay
 
Aishwarya Khanna, Shaily Khera, Apurva, Devyani Kapoor
 
Faizan Patel
 
Snigdha Manchanda
 
Riaan George
 
Riaan George, Chandni Tolani, Snigdha Manchanda
 
Riaan George
 
Chandni Tolani
 
21-MAY-2013
 
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2 Comments
 
15-JULY-2013 allensolly
nice pics... Allen Solly Shirts http://www.trendin.com/allensolly/mens-shirts-5
 
 
31-MAY-2013 Gayatree Sehgal
Love the initiative! :)
 
 
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